SEO and Growth Services for Businesses That Need Revenue, Not Reports
Most people arrive here with a symptom rather than a shopping list. Traffic has fallen, rankings will not move, the agency is producing decks instead of results, or nobody can say whether any of the spending works. The service you need is usually not the one you came looking for.
So this page is organised the way the work actually runs. Start with what you are experiencing, find the likely cause, and go to the page that deals with it. If you would rather skip that, the thirty minute call does the same job faster and costs nothing.
Find Your Symptom, Not Your Service
Buying a service before knowing the problem is the most reliable way to waste a marketing budget. This is the shortcut through that.
The pattern behind that chart is worth stating plainly: the symptom almost never sits where the cause does. Traffic that fell after an algorithm update usually fell because of something the business changed. Rankings that will not move are frequently the site competing with itself rather than a shortage of links. A huge keyword footprint producing nothing is an architecture problem, not a content problem. And a business that cannot tell whether its marketing works usually has a measurement failure sitting on top of a perfectly reasonable programme.
That is why nearly every engagement starts with a diagnosis. Not because it is a good way to sell a bigger project, but because the alternative is guessing with your money. If you want the fastest possible version, the specific symptoms are worked through in six real reasons rankings drop, why a site does not show up at all and traffic that produces no leads.
Search
The foundation everything else sits on. Most engagements involve some part of this even when they started somewhere else.
E-Commerce, Marketplaces and Conversion
Where the catalogue is the site and small structural decisions multiply across thousands of pages.
AI Search and Generative Answers
A growing share of buyers now form a shortlist inside a generated answer, without visiting anyone's website. If you are not named there, you were never considered, and nothing in your analytics will tell you it happened.
AI SEO
Getting found in Google, ChatGPT, Gemini and Perplexity. Entity consistency, verifiable expertise and direct answers to real questions. See AI SEO.
Generative Engine Optimisation
The discipline underneath it: being the source an answer engine is willing to cite, and measuring whether you are. See GEO services.
AI in your marketing operation
Using these tools to make a small team produce like a larger one, without the generic output that follows. See AI-driven marketing.
Checking where you stand
The first exercise is always the same: ask the questions your buyers ask and record what comes back. Most businesses have never done it. The method is in the AI visibility audit.
The Work That Decides Whether Search Pays Off
Traffic arriving at a site that is slow, hard to use on a phone, or untrustworthy when somebody checks you out, is traffic wasted.
Sectors Where the Problems Are Structural
Some categories have problems that generic advice does not touch. These are the ones I have run search in directly.
Four Ways to Work Together
Whichever of these it is, the first conversation is the same and it is free. Thirty minutes, your numbers, and an honest read on what is happening. If I think the answer is that you should fix something internally and talk again in three months, I will say that. Book the call.
Why a Consultant Rather Than an Agency
You get the practitioner
The person who diagnoses the problem is the person who does the work. Agencies sell you a senior pitch and staff the delivery with whoever is available, which is not a criticism of agencies so much as a description of the model.
The incentive is different
An agency has a retainer to protect and a team to keep busy, which quietly biases every recommendation toward more work. I would rather tell you to stop spending on something and keep the relationship than sell you a programme you do not need.
You are told what is not working
Including when it is something I recommended. Reporting that only ever contains good news is not reporting, and it is the most common complaint I hear about previous suppliers. See eight signals it is time to change supplier.
There is a limit on capacity
One person can only take a certain number of clients seriously at once, which is a real constraint rather than false scarcity. The trade-off is genuine and worth understanding before you engage. The full comparison is in agency versus freelancer versus consultant.
None of that means an agency is the wrong answer for you. If you need volume production across many channels with guaranteed availability, an agency is a better fit and I will tell you so. What I offer is judgement, diagnosis and senior execution on the things that decide whether the rest of it works.
What Actually Happens When We Start
Every engagement runs roughly this shape regardless of which service it started as, because the sequence matters more than the label.
How I Decide What to Do First
Every audit produces more findings than anyone can act on. The value is not in the list, it is in the order.
The common failure of SEO work is not a shortage of recommendations, it is that a hundred of them arrive at once with no weighting, and the team works through whichever ones are easiest. That produces motion without progress, and it is why so many programmes feel busy and achieve very little.
I rank everything against three questions. How much is this costing right now, in traffic or revenue rather than in theory. How much effort does fixing it take, honestly, including the internal coordination nobody accounts for. And what does it unblock, because some fixes are worth little alone and make five other things possible.
That third question is what most prioritisation frameworks miss. Fixing crawl waste rarely shows up as a direct gain, and it is often the reason nothing else has worked for two years. The same goes for measurement: correcting attribution produces no traffic and changes every decision made afterwards.
What it is costing now
Estimated in traffic and revenue terms rather than in severity ratings. A critical issue on a page nobody visits is not critical.
What it takes to fix
Including the political and coordination cost. A change requiring three teams to agree is more expensive than a change requiring one developer, whatever the ticket says.
What it unblocks
The multiplier most lists ignore. Foundation work scores low on direct impact and high here, which is exactly why it keeps getting deferred.
Who can actually do it
A recommendation nobody has the capacity or access to implement is not a recommendation. Plans are built around the team that exists, not the team the plan would prefer.
What I Do Not Do
Worth saying plainly, because it saves everyone a call and it tells you more about the work than another list of services would.
I do not sell guaranteed rankings
They depend on competitors, algorithm changes and how much of the plan gets implemented. Anyone guaranteeing a position is either describing a term nobody searches or is not being straight with you.
I do not run your social accounts or write your posts
I work on what those channels are supposed to produce and how to tell whether they are producing it. The production itself sits with your team or a specialist. See how I approach social.
I do not build websites
I work alongside the people who do, owning the decisions that determine whether the new site keeps its visibility. See website rebuilds.
I do not take on work I cannot improve
If your problem is operational, or the budget is too small to move anything, or somebody else is a better fit, I will say so on the first call rather than take the engagement and manage your expectations downward for six months.
Where This Came From
Twenty years, split roughly between running search in-house at scale and consulting. The in-house half matters more than it sounds, because it is where you learn that the constraint is rarely knowing what to do. It is getting it shipped through an organisation that has other priorities, a release cycle and a compliance function.
The scale half covers a global marketplace across multiple countries with traffic in the hundreds of millions of monthly visits, catalogues in the hundreds of thousands of listings, and the specific problems that only appear at that size: crawl budget as a real constraint, index composition dominating everything, and template decisions that improve or destroy a hundred thousand pages at once.
The other half is smaller and more varied. D2C brands, SaaS products, health and insurance businesses working inside real regulatory constraints, marketplaces, careers platforms, and local service businesses where the entire game is the map pack. Those categories teach different lessons, and the reason this page is organised by symptom rather than by service is that the same underlying causes keep appearing across all of them.
If you want the longer version, it is on the about page, and the honest sample of how I think is the writing rather than anything on a services page.
Questions Before You Get In Touch
Where should I start if I do not know what I need?
With a diagnosis rather than a service. Almost every engagement begins by establishing what is actually wrong, because buying execution before knowing the problem is how budgets get spent on the wrong thing. In practice that is either a free thirty minute call or a fixed-scope audit, and either one leaves you with a clearer picture than you had.
Do you do the work yourself or hand it to a team?
I do it myself. There is no account manager, no junior executing to a template and no pod. That is the entire point of working with a consultant rather than an agency, and it is also the limit on how many clients I take at once.
How much does this cost?
It depends on scope and I will not pretend otherwise, but the shape is consistent: audits are fixed price, projects are quoted against a defined outcome, and ongoing work is a monthly arrangement. I will always propose the smallest version that solves the problem, and I would rather quote you for an audit than sell you a retainer you do not need yet.
How long before anything happens?
Local and long-tail work can move in two to four months. Competitive commercial terms take six to twelve. Sites carrying years of technical debt spend the early months on repair, which feels slow and is what makes everything after it possible. Anyone quoting faster than this is either lucky or selling.
Do you work with in-house teams and other agencies?
Frequently. A good share of my work is providing the senior direction an in-house team is missing, or acting as an independent read on whether an existing agency programme is working. Nobody is being replaced by default and I say so on the first call.
What size of business do you work with?
Single-location practices through to enterprise sites with hundreds of thousands of pages. The problems are completely different and the diagnostic method is not. What matters more than size is whether somebody internally can act on what comes out of it.
Which of these services do most people actually buy?
An audit first, then either a defined project or ongoing consulting depending on what the audit found. Very few people arrive knowing they need programmatic SEO or entity architecture, and the ones who do are usually right.
Do you guarantee rankings?
No, and you should be wary of anyone who does. Rankings depend on competitors, on algorithm changes and on how much of the plan actually gets implemented, none of which I control entirely. What I commit to is a correct diagnosis, a prioritised plan and honest reporting on what is and is not working.
You may also want background on how I work, selected work, the writing which is the most honest sample of how I think, or the practical starting points: what SEO costs, how long it takes and SEO versus paid ads.
Not sure which of these you need?
That is the normal starting point and it is the reason the first call is free. Thirty minutes, your numbers, and a direct answer about what is actually going on. If you do not need to hire anyone, I will tell you that too.
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