I help E-Commerce and B2B brands turn marketing spend into compounding revenue.
AI and Growth Marketing Consultant | Fractional CDO
Search Engine Optimisation That Compounds Into Revenue
SEO is not about gaming algorithms. It is about building a durable organic growth engine that gets more valuable every month — ranking high-intent keywords, earning authoritative links, and converting the traffic into customers.
With 20+ years of SEO experience across B2B, SaaS, and D2C e-commerce, I build and execute strategies that drive measurable pipeline impact, not just vanity traffic numbers.
Get a Free SEO AuditA Complete SEO Service, Not Just One Piece
Sustainable organic growth needs every component working together. Each links to its own detailed page.
Technical SEO
Site architecture, crawl budget, Core Web Vitals, indexing, Schema markup, canonical tags, log file analysis, and faceted navigation. The infrastructure that makes everything else work.
- ✓Technical audit and fix roadmap
- ✓Core Web Vitals optimisation
- ✓Schema and structured data
Keyword and Topical Strategy
Not a flat keyword list but a full topical authority map with pillar pages, content clusters, and intent-mapped keyword assignments that tell Google you own your category.
- ✓Competitor gap analysis
- ✓Search intent mapping
- ✓Topical cluster architecture
On-Page and Content SEO
Every page optimised for the right keyword, the right intent, and the right user experience. Titles, meta descriptions, header hierarchy, internal linking, and content depth, all calibrated.
- ✓On-page optimisation
- ✓Content briefs and writing
- ✓Internal linking architecture
Link Building and Authority
Quality over quantity. Editorial placements, digital PR campaigns, and strategic outreach to earn links from relevant, authoritative publications, building domain authority that lasts.
- ✓Digital PR and editorial links
- ✓Backlink profile audit
- ✓Programmatic outreach
E-Commerce SEO
Specialised SEO for D2C and e-commerce brands: category page architecture, product Schema, buying guide content, faceted navigation canonicals, and Amazon-to-organic migration.
- ✓Category and product page SEO
- ✓Buying guide content
- ✓Shopify and WooCommerce SEO
B2B and SaaS SEO
Pipeline-focused SEO for longer sales cycles. Intent mapping across all funnel stages, programmatic SEO for product-led growth, and content that generates MQLs not just pageviews.
- ✓Programmatic SEO at scale
- ✓Bottom-of-funnel content
- ✓Demo and trial page CRO
How I Deliver SEO Results
Every engagement follows a structured, transparent process. You know what I'm doing, why I'm doing it, and what to expect at every stage.
Discovery and Audit
Full technical audit, keyword gap analysis, competitor benchmarking, and backlink profile review. A complete picture of where you stand before a single recommendation is made.
Strategy and Roadmap
A 90-day prioritised SEO roadmap with quick wins, mid-term content plays, and long-term authority building — all mapped to your specific revenue goals.
Execution
Technical fixes, content production, on-page optimisation, and link building — executed directly or coordinated with your team. Monthly sprints with clear deliverables.
Reporting and Growth
Monthly reports with GA4 and GSC data, keyword rank tracking, conversion attribution, and strategic adjustments based on performance — full transparency, always.
SEO Results Across Industries
These are real outcomes from brands that committed to SEO as a long-term revenue strategy.
Why Most SEO Programmes Underperform
Almost none of it is talent. In nearly every underperforming programme I am called into, the work was competent and one of these four things was wrong.
The pattern behind all four is the same: SEO treated as a set of tasks rather than a system with dependencies. Fix the sequence, diagnose the ceiling, and connect the reporting to money, and ordinary competent work starts producing results that felt impossible the month before.
SEO Is a Stack, and the Order Is the Strategy
Every engagement I run follows the same logic, because the dependencies are real. You cannot rank content on a site that cannot be crawled, and you cannot build authority for pages nobody can find.
Most programmes invert this. Content is the visible, easy-to-buy layer, so it gets funded first, and it lands on a foundation that cannot support it. Six months later the traffic line is flat and the conclusion is that SEO does not work for this business, when what actually happened is that the work was correct and the order was fatal.
Working bottom up feels slow in month one and looks obvious in month nine. The foundation phase produces little visible traffic movement by design, because you are removing ceilings rather than adding reach. Then the structure work routes authority to pages that can finally use it, the content lands on a site that can rank it, and the compounding starts. That is the entire method, and it is why technical SEO work comes before content in almost every plan I write.
What an SEO Engagement Actually Includes
Six things, in this order. Everything else is a variation on one of them.
What Actually Happens, Week by Week
No engagement should be a mystery. This is the shape of nearly every one I run.
The uncomfortable part of that timeline is weeks three to eight, where real work ships and the traffic line does not move. That is not a failure state, it is what removing a ceiling looks like from the outside. The honest signals during that period are impressions climbing, more terms entering the index, and pages being crawled that were previously ignored. If those are not moving by week eight, something is genuinely wrong and I will say so.
Industries
Twenty years across categories that each teach something different: catalogue scale, long sales cycles, local competition, regulated trust.
Specialisms
Each of these has its own page with the full method, not a paragraph and a contact form.
The Things That Make This Different From an Agency Retainer
You work with me
The person who audits your site is the person who writes the plan and reviews the work. No account manager layer, no juniors learning on your budget.
I speak developer
Specifications your engineers can implement, written so they do not have to translate SEO advice into tickets. This is where most SEO plans die.
Sequenced, not scattered
Every month has a reason it comes before the next. If I cannot explain why something is the priority, it is not the priority.
Honest about the bad months
Some quarters the honest answer is that a change did not work, or that your budget is better spent elsewhere. You will hear that from me.
Everything in your accounts
Analytics, Search Console, tooling and documentation live in accounts you own. If we part, the work stays with you.
Judged on revenue
Rankings are a leading indicator, not the scorecard. Reporting connects to enquiries and revenue, with the attribution caveats stated plainly.
Three Ways to Begin
Most engagements start with the first one, because it makes everything after it cheaper and better informed.
A fixed-scope SEO audit
One price, one deliverable, a few weeks. You get the diagnosis and a prioritised plan, and you can act on it with me, your team, or anyone else.
See what an audit covers →SEO consulting
Senior direction with execution by your team or mine, reviewed monthly. For businesses that need the thinking more than the hours.
How consulting works →A free strategy call
Describe the situation and I will tell you honestly what the work involves, including when the answer is that you do not need me yet.
Book a call →What You Are Actually Buying
You are buying judgment about order, and execution that respects it. The individual tactics in SEO are not secret and have not been for years: fix what blocks crawling and indexing, build pages that match what buyers search, route authority to the pages that convert, earn genuine mentions from other sites, and measure it against revenue. Any competent practitioner can list those.
What separates programmes that compound from programmes that stall is knowing which of those to do first for your specific situation, having the technical depth to diagnose the ceiling nobody else spotted, and the discipline to hold the sequence when everyone in the room wants the visible content win immediately. That is the work, and after twenty years across catalogue-scale marketplaces, D2C stores, SaaS products and local service businesses, it is the part I am confident about.
If you want the detail behind any of it, the writing is where the method lives in public: how cannibalisation quietly caps sites, why sequence beats effort, what branded versus non-branded traffic reveals about whether you are actually growing, and how internal linking lifts pages without a single new backlink. Read enough of it and you will know whether we would work well together, which is the point of publishing it.
Questions About SEO Services
How long does SEO take to show results?
For an existing site with some authority, meaningful ranking improvements typically appear within 3-6 months. For new sites or highly competitive niches, expect 9-18 months before significant organic revenue contribution. The key is consistency — SEO compounds over time, and the brands that stay committed see the biggest returns.
How is working with an independent SEO consultant different from an agency?
With an agency you typically work with a junior account manager who manages 15-20 clients. With me, you work directly with a senior practitioner with 20+ years of experience across 50+ brands. Strategy and execution stay with the same person. You get faster decisions, direct accountability, and cross-industry insight that an in-house team or generalist agency simply cannot provide.
What does an SEO engagement typically cost?
Engagements are priced based on scope, industry, and goals. Monthly retainers typically range from Rs. 80,000 to Rs. 2,50,000 depending on what's included. One-time audits and strategy sessions are available at a fixed fee. Every engagement starts with a discovery call to scope the work before any commitment is made.
Do you work with businesses worldwide?
Yes. I work with brands across Europe, Southeast Asia, the Middle East, and North America. The majority of SEO work is remote-friendly — strategy calls, audit reviews, content coordination, and reporting all work across time zones. Most of the SaaS brands I work with are US or UK-based.
Will SEO work for my specific industry or business model?
SEO works wherever people use search to find solutions — which covers nearly every B2B, SaaS, and e-commerce category. The strategy differs significantly between a D2C brand and a B2B SaaS product, but the compounding logic is the same. I start every engagement with a keyword opportunity analysis to confirm the organic search opportunity before committing to a strategy.
20 Years Across the Industries That Teach You Different Lessons
Every sector breaks growth in its own way. Click any industry for the full story of what I learned there and how it works for clients like you.
SEO Specialisms, Each With Its Own Deep Page
The discipline is one; the playbooks differ by business model, platform, and market. Pick yours.
Ready to Grow Your Company?
Thirty minutes, one on one. I'll review your current setup, identify the growth opportunities you're sitting on, and give you honest, actionable advice tailored to your business. No sales pitch, just a real conversation about what to fix first.
Schedule a CallYour 30 minutes, mapped:
You keep the findings either way. Whether we work together is a separate conversation.
SEO Case Studies and Guides
Real examples, practical frameworks, and lessons from 20+ years of SEO work across industries.
The Blog With Fourteen Million Impressions and Almost No Buyers
Fifteen million monthly impressions at a third of a percent click-through. The traffic was real, the audience was wrong, and fixing it meant deliberately losing most of it.
