RAM KR. SHUKLA
I help E-Commerce and B2B brands turn marketing spend into compounding revenue.
AI and Growth Marketing Consultant | Fractional CDO
Paid Media That Answers to Profit, Not Platform Metrics
Ad platforms grade their own homework. Meta and Google will always report a ROAS that justifies more spend, while blended CAC quietly climbs and real margin shrinks. Most brands do not have an ads problem. They have a measurement and structure problem.
I bring 18+ years across programmatic, search, and social advertising to structure paid media around your actual unit economics: what a customer is truly worth, what you can truly pay, and which spend actually causes revenue rather than claiming credit for it.
Get a Paid Media ReviewWhat Digital Advertising Includes
Strategy and structure first. Spend scales only after the measurement is honest.
Paid Media Audit
Account structure, audience overlap, creative fatigue, and the gap between reported and real performance. Most audits find 20 to 30 percent wasted spend.
Measurement Architecture
Blended CAC targets, holdout tests, and GA4 attribution set up so you know what your ads actually cause, not what platforms claim.
Google Ads and Shopping
Search, Shopping, and Performance Max structured around margin tiers and search intent, with negative keyword discipline that stops the bleed.
Meta Ads Strategy
Creative-led account structure for the post-tracking era: broad targeting, systematic creative testing, and landing page alignment.
Full-Funnel Integration
Paid working with SEO, content, and email instead of against them: suppression lists, sequential messaging, and channel roles by funnel stage.
Creative Testing Framework
A repeatable system for concepts, hooks, and formats so winning ads are produced by process rather than luck.
Digital Advertising Questions
Do you manage ad accounts hands-on?
For strategy, structure, and measurement, yes, directly. For daily optimisation at scale I typically direct your in-house buyer or agency, which keeps senior judgment on the account without senior cost on routine tasks.
Our ROAS looks fine. What would you even fix?
Platform ROAS almost always overstates reality through view-through credit and retargeting people who would have purchased anyway. A simple holdout test usually reveals a meaningful gap. Deciding budgets on real incrementality instead of reported ROAS is regularly worth 20 to 30 percent of spend.
Minimum budget to work together?
Meaningful structural work makes sense from about Rs. 3 to 5 Lakh monthly ad spend. Below that, your money is usually better spent on conversion and organic foundations first, and I will tell you so.
Related services: E-Commerce Marketing, Conversion Rate Optimisation, Digital Marketing Consulting
18 Years Across the Industries That Teach You Different Lessons
Every sector breaks growth in its own way. Click any industry for the full story of what I learned there and how it works for clients like you.
Ready to Grow Your Company?
Thirty minutes, one on one. I'll review your current setup, identify the growth opportunities you're sitting on, and give you honest, actionable advice tailored to your business. No sales pitch, just a real conversation about what to fix first.
Schedule a CallYour 30 minutes, mapped:
You keep the findings either way. Whether we work together is a separate conversation.
