SEO Guides and Field Notes
Practical, no-fluff writing on SEO, e-commerce growth, and hiring help you can trust, from 20+ years in the field.
Vehicle Schema Markup: Getting Automotive Structured Data Right
Automotive markup fails on completeness and on mismatch with the page, not on syntax. What to generate, why it belongs in the template, and how to validate at catalogue scale.
What Happens to a Vehicle Listing Page When the Car Sells
Every vehicle that sells leaves a URL behind. Five options, two that recycle the value, and why the rule belongs in the inventory system rather than the redirect file.
Car Dealership SEO: The Local Pages That Actually Bring Showroom Visits
Dealers lose model terms to national marketplaces and should mostly stop trying to win them. The searches that fill a showroom carry a location, and those are winnable.
Insurance Keyword Research: Mapping Policy Terms to Buyer Stages
Insurance keyword lists sorted by volume point teams at the least valuable work. How to organise demand by buyer stage and find the high-intent configuration searches nobody serves.
Publishing Financial Services Content Through Compliance Without Killing the SEO
Regulated content is slow because compliance reviews finished prose. Move the review to a claims list, separate approved blocks from editable copy, and the cycle time collapses.
Insurance SEO: Why Comparison and Calculator Pages Outrank Product Pages
Most non-branded insurance demand is research demand. Why product pages lose to explainers, calculators and comparison pages, and how to build the research layer that feeds the quote funnel.
