Free SEO tools
Free SEO and GA4 Tools That Run in Your Browser
Each tool works on the exports you already have from Search Console, GA4, Screaming Frog or Shopify. Your data never leaves your browser: nothing is uploaded, there’s no login, and there’s no limit on rows.
I built these for the checks I run on client accounts every week. Every tool comes with a full guide on the same page: how to get the input data, how to read the results, and where the tool stops being reliable. Each one also links to the longer write-up behind it.
Branded vs Non-Branded Keyword Splitter for Search Console
Split Search Console queries into brand and non-brand, see the gap Google hides, and get a ready regex and Looker Studio field.
GA4 Comparison Window Calculator
Enter the date a tracking change went live and see when each comparison becomes honest again, and how much fake growth it shows until then.
GA4 Ecommerce Tracking Checker
Type in your GA4 ecommerce event counts and find out whether the funnel can be trusted before you judge any channel on it.
Keyword Cannibalization Checker
Find queries where two or more of your pages split the impressions, and get a merge, differentiate or ignore call for each.
Title Tag Truncation Checker
Measure titles in pixels, see the words Google is likely to cut, and catch templates that chop every title at the same length.
Content Decay Finder
Upload a Search Console compare export and see which pages are losing clicks, and whether rankings, demand or click-through is to blame.
CTR Gap Estimator
Build your own click-through curve by position from Search Console and see which queries and pages fall short of it, with the clicks at stake.
Local Business Schema Generator
Generate LocalBusiness markup for a dental practice, roofer or any local business, checked against Google’s required fields.
Redirect Map Builder
Match old URLs to new ones, catch chains and loops, and export redirects for Apache, Nginx, Shopify, Redirection or Rank Math.
UTM Builder and GA4 Channel Checker
Build campaign links and see which GA4 channel each will land in before you send it, using Google’s own channel rules.
Tools for your industry
New patient value, missing treatment pages, and whether AI assistants recommend your practice.
Roofers and home service contractors
Lead value, service area pages, and a seasonal content calendar for your trade.
Why browser-only?
Search Console and GA4 exports hold your queries, revenue signals and page list. Most free tools ask you to connect an account or upload a file to their server. These don’t. The page loads once, and every calculation happens on your own machine, so you can use them on client data without a data processing conversation.
Want the data read for you instead? I do this as part of an SEO audit, and the GA4 side as GA4 conversion tracking work.
Built by Ram Kr Shukla
SEO and growth consultant with 20+ years in search and 50+ brands worked with. Google Analytics and Google Ads certified. More about Ram.
