When to Fire Your Marketing Agency: 8 Signals From Someone Who Has Replaced Many
8
Signals, each one earned the hard way
3
Months of benefit of the doubt is enough
50+
Brands worth of agency handovers reviewed
1
Question that settles it: who does the thinking?
An uncomfortable share of my consulting engagements begin as agency cleanups: a founder shows me eighteen months of retainer invoices and a rankings chart that never moved, and asks whether they were being unreasonable to expect more. They almost never were. But founders hold on for months past the evidence because they cannot tell normal marketing lag from vendor failure. These eight signals are how you tell.
Fairness first: good agencies exist, SEO genuinely takes months, and switching costs are real. One signal alone is a conversation. Three or more is a decision you are avoiding.
The Eight Signals
1
Reports describe activity, never revenue
Posts published, keywords tracked, hours logged. If eighteen months of reporting never connects work to leads or revenue, that is not measurement immaturity. It is a business model: activity is what they sell, so activity is what they report.
2
You cannot name who does the thinking
You were sold the founder’s brain and handed a rotating account manager reading last month’s template. Ask directly who sets your strategy and when they last looked at your numbers. The pause is the answer.
3
Every month’s plan looks like last month’s
Four blogs, two infographics, ten links, regardless of what happened. Strategy responds to results: something worked, so double it; something failed, so kill it. A plan that never changes is a subscription, not a strategy.
4
They resist giving you account access
Your Analytics, your Search Console, your ad accounts, held in their properties with your access mediated. This is deliberate switching-cost construction, and it is the signal that predicts the messiest divorces. Ownership of your own data is non-negotiable from day one.
5
The links they build embarrass you
Ask for last quarter’s placements. Guest post farms, irrelevant directories, and anchor patterns that read like 2015: you are paying for future penalty risk. I covered what a healthy profile looks like in my audit checklist; compare honestly.
6
Questions get answered with jargon
You ask why traffic fell; you receive a paragraph about algorithm volatility and crawl equity. Experts who understand things can explain them simply. Complexity as a customer service strategy means either they do not know or they hope you will not.
7
Deliverables quietly ignore your business
Content about your industry in general instead of your customers in particular, targeting keywords with volume but no relation to what you sell. It means the strategy was cloned from another client, and buyer-intent thinking never happened.
8
Every new idea meets a change request
Any suggestion, a landing page test, a comparison article, becomes a scoping exercise and an invoice. Partners flex within reason; vendors bill for breathing. You need partners.
“The question that settles it in one meeting: ask your agency what they would stop doing if your budget was cut 30 percent. A partner answers instantly, because they already rank your activities by impact. A vendor has never thought about it.”
Ram Kr Shukla, SEO and Growth Consultant
If you counted three or more: get your account access confirmed first, quietly. Then run a structured handover, not a rage quit, because the transition month is when tracking breaks and rankings wobble. And before hiring the next agency, decide what the last one never asked: what revenue outcome, measured how, reviewed by whom. Sometimes the answer is a better agency. Sometimes it is a senior brain and a smaller execution team. That decision deserves more thought than the original hire got.
Auditing an agency relationship right now?
I review agency deliverables, link profiles, and reporting as a neutral second opinion: what is working, what is theatre, and what a better structure would cost. No agency to sell you afterwards.
The B2B Content Funnel: Mapping Every Piece to a Pipeline Stage
6-18
Months of a typical B2B buying cycle
4
Stages every piece must be assigned to
79%
Of conversions from decision-stage content in my audit data
1
Question per piece: which stage, which next step?
B2B content fails differently from e-commerce content. The buying cycle runs months, involves committees, and happens mostly in private: your future customer reads, compares, and builds a shortlist long before any form gets filled. Content is how you attend meetings you are not invited to. Which makes the standard B2B content approach, publishing thought leadership and hoping, an expensive way to be absent.
The fix is architectural: every piece gets a funnel stage assignment and a designed next step before it gets written. This is the mapping I install in client content operations.
The Four Stages and What Belongs in Each
1
Problem recognition: they can name the pain
Diagnostic content that names the problem sharply: why does X keep happening, hidden cost of Y. The job is recognition, not selling. Next step: an email-gated diagnostic or checklist. My 40 point audit checklist post is exactly this piece for my own funnel.
2
Solution definition: they are choosing an approach
Approach comparisons before vendor comparisons: build versus buy, agency versus consultant versus in-house, tool category A versus B. Whoever frames the approach choice shapes the shortlist that follows. Next step: deeper guides and the case for your approach.
3
Vendor evaluation: the shortlist exists
Comparison pages, alternatives pages, case studies with numbers, pricing transparency. The 6 percent of content that produces 79 percent of conversions in my audits lives here, and most B2B sites barely build it. Next step: demo, call, or trial, asked plainly.
4
The committee stage: your champion sells internally
The piece almost nobody writes: content your contact forwards to their CFO or CTO. One page business cases, security summaries, ROI frameworks. Your champion does your selling here; arm them. Next step: a call with the committee in the room.
The Operating Rules
Rules that keep the map honest:
Every piece in the calendar carries a stage tag and a named next step before drafting starts
Internal links move readers one stage forward, not sideways into more of the same
Measurement matches the stage: recognition content is judged on capture, evaluation content on pipeline, never the reverse
The evaluation stage gets built first if it is missing, regardless of how unglamorous that feels
Sales objections get harvested quarterly and become committee-stage content
The pattern I keep finding in B2B audits: heavy investment at recognition, near-zero at evaluation and committee, then disappointment that content produces awareness but no revenue. It is the SaaS blog with 20,000 visits and 10 trials, wearing a suit. The funnel is only as strong as its most neglected stage.
This four stage map is the operating system of my B2B SEO service.
Want your content mapped against pipeline stages?
Content-to-pipeline architecture is the core of my B2B content engagements: the stage audit, the gap list, and a calendar where every piece has a job.
Why Most Landing Pages Convert Under 2 Percent, and the Anatomy of Ones That Do Better
2%
Where most B2B and service pages sit
8%+
What disciplined pages reach with warm traffic
5 sec
How long you have before the back button
1
Job per page. More is fewer conversions
The average landing page converts a low single digit percentage of its visitors, and most teams accept that as a law of nature. It is not. It is the compound interest of a dozen small frictions: a headline about the company instead of the visitor, three competing calls to action, proof buried below the fold, and a form that asks for information nobody wants to give.
I have rebuilt enough landing pages across SaaS, e-commerce, and services to know the difference between 2 percent and 8 percent is rarely one dramatic change. It is anatomy: the same organs, arranged in the order the visitor’s brain actually wants them.
The Anatomy, Top to Bottom
1
A headline that finishes the visitor’s sentence
They arrived with a problem in mind. The headline names the outcome they want, in their words, not your category jargon. The five second test: would a stranger know what you do and why it matters to them?
2
One promise, one call to action
Every additional CTA divides attention and clicks. One primary action, repeated down the page, with everything else demoted to quiet text links. Deciding what the page is not for is the design decision.
3
Proof before claims get expensive
A specific number, a named client, a short quote, placed immediately after the promise. Proof works when it arrives before scepticism, not after.
4
The objection paragraph nobody writes
Every offer has a silent objection: too expensive, too complicated, not for companies like mine. Name it and answer it on the page. Sales teams handle objections; pages that convert do the same.
5
A form that matches the commitment
Ask for what the next step genuinely requires and nothing else. Every field beyond name and email needs to justify its existence in conversion terms. Progressive profiling exists for the rest.
6
A close that restates the exchange
End with what they get, what happens next, and how little they risk. Confusion at the point of action is the quietest conversion killer there is.
The Diagnostic Order When a Page Underperforms
Symptom
First suspect
High bounce, low scroll
Headline and above-fold mismatch with the traffic source’s promise
Good scroll, no clicks
Weak or competing CTAs, proof arriving too late
Clicks but abandoned forms
Form length, or trust collapsing at the commitment moment
Converts on desktop, dies on mobile
Speed, layout collapse, or a form that fights the keyboard
Traffic source matters more than most CRO advice admits: an 8 percent page fed warm branded traffic and a 2 percent page fed cold prospecting clicks can be the same page. Diagnose against the source, not the average.
A Worked Example: The Demo Page Rebuild
A B2B SaaS client’s demo request page converted at 1.9 percent from paid traffic, and the team was convinced the traffic was the problem. The recordings said otherwise: visitors scrolled the full page, hovered the form, and left at the same field, company size, positioned second in a seven field form. Combined with a headline about the product’s AI engine rather than the visitor’s approval bottleneck, the page was doing everything in the wrong order.
The rebuild followed the anatomy: headline rewritten to the outcome, cut approval time from days to hours, one named client result placed directly beneath it, the silent objection, this looks like an enterprise tool, answered with a mid-page paragraph about setup time, and the form cut to three fields with the rest moved to the booking step. Same traffic, same offer: 5.8 percent within a month. Three times the pipeline from a page that took four days to rebuild.
The landing page mistakes that survive most redesigns:
Rewriting the design while keeping the old headline, the highest leverage element on the page
Social proof from logos nobody recognises instead of one specific number from one named client
CTAs that describe your process, request a consultation, instead of their outcome
Mobile treated as a smaller desktop instead of the primary experience
Testing button colours while a seven field form sits untouched
Questions I Get on This Topic
How much traffic do I need before A/B testing? Meaningful tests need hundreds of conversions per variant, which most pages never have. Below that, sequential testing against a stable baseline plus session recordings beats a statistically doomed split test. Confidence comes from converging evidence, not just p values.
Long page or short page? Match length to commitment. A newsletter signup earns a short page; a six figure engagement earns every section of a long one. The question is never length, it is whether every block answers something the visitor is actually weighing.
Should the page match the ad exactly? The promise must match word for word; the page then expands it. Most quality score and bounce problems trace to ads writing cheques the headline never mentions again.
Have traffic that refuses to convert?
I run landing page teardowns as part of every CRO engagement: heatmaps, session recordings, and the exact anatomy fixes ranked by expected lift.
What a Fractional CDO Actually Does: A Month Inside the Role
4
Weeks documented, decision by decision
6
Days of my time the client actually pays for
3
Things killed this month, which is the real job
1
Number that every decision answers to
Fractional Chief Digital Officer is a title that produces polite nodding and zero understanding. Founders hear it and imagine either a very expensive advisor who visits monthly with slides, or a discount executive who is somehow always somewhere else. Neither is right, so let me just show you the job. Here is a real month with one client, a growing e-commerce brand, anonymised but otherwise as it happened.
Week One: The Numbers Decide the Agenda
The month starts in the data, not in meetings. Half a day in GA4, Search Console, the ads accounts, and the P&L before I speak to anyone. I am looking for divergence: what moved that should not have, what did not move that should. This month it was two things: email revenue quietly slipping for a second consecutive month, and paid CAC creeping up 12 percent while the platform dashboards claimed everything was fine. Then a 90 minute leadership call: we set the month’s three priorities, and, just as importantly, agreed what we would not touch. The team left with owners and numbers against every priority, not themes.
Week Two: Unblock and Redirect
Execution week. The content lead had drafted a quarter plan built around twelve blog posts; we rebuilt it around four category page rewrites and two comparison pages, because that is where the conversion data pointed. Interviewed two agency finalists for the email gap and recommended against both, one for contract lock-in, one for reporting theatre, and instead promoted a scrappy internal fix: rebuilding the three automation flows that produce most email revenue. Killed a proposed marketplace expansion after a two hour unit economics review showed it would lose money at scale. Saying no was the highest-value hour of the month.
Week Three: The Deep Work
One full day on-site. Morning: worked with the developer on the rendering issues throttling category page indexing, the same class of problem I wrote about in the client-side rendering post. Afternoon: sat in on three sales and support calls, because the objections customers raise are next quarter’s content plan. Coached the marketing manager for an hour, not on tactics but on how to present numbers to the founder so decisions get made faster. The goal of a fractional role done properly: the team gets stronger, not more dependent.
Week Four: Report to the Number
Month-end is one page, not twenty slides: what we said we would do, what happened, what it did to revenue, and the three calls for next month. Blended CAC, organic revenue share, email revenue, and contribution margin. This month: email flows rebuilt and recovering, category rewrites shipped and already gaining impressions, CAC creep traced to creative fatigue in two ad sets and corrected. One priority missed, honestly flagged, moved to next month with a smaller scope. Then the leadership call, thirty minutes, decisions only.
“A fractional CDO is not a cheaper executive. It is concentrated judgment on a schedule: the decisions of a CMO, without paying for the meetings of one.”
Ram Kr Shukla, SEO and Growth Consultant
What This Is and Is Not
It is
It is not
Six to eight days a month of senior decision-making with full accountability for the growth number
A full-time presence in your Slack answering everything within minutes
Direction, prioritisation, vendor judgment, and team development
A hands-on operator running your ads dashboards daily
The person who kills bad ideas before they cost two quarters
A consultant who delivers a deck and disappears
A bridge that often ends with hiring and onboarding your full-time leader
A permanent arrangement pretending to be one
The economics are the point: this month cost the client roughly a third of a full-time CDO’s monthly cost, and the three decisions that mattered, the reallocation, the agency rejection, and the killed expansion, would have paid for the year by themselves. If your team executes well but nobody owns direction, that is precisely the gap this role fills.
If this month sounds like the gap in your company, the engagement model is detailed on my fractional CMO page.
Does your marketing have executors but no direction?
That gap is exactly what the fractional model fixes. Start with a strategy call: bring your numbers, and I will show you what a first month would focus on for your business.
Why This SaaS Startup’s Blog Was Getting 20,000 Visits But Zero Trials (And How We Fixed It)
20K
Monthly blog visits when we started
10
Trials per month from all that traffic
96
Trials per month six months later
0
New blog posts published to get there
The founder’s opening line on our first call has stayed with me: “We won the traffic lottery and the prize was nothing.”
His company sells workflow automation software to mid-size operations teams. Over three years, their content team had done what every SaaS playbook says to do. Publish consistently. Target keywords with volume. Build topical authority. And it worked, at least on the surface. The blog had grown to roughly 20,000 organic visits a month, respectable numbers for a niche B2B product. Their traffic charts went up and to the right in every board deck.
The problem was one row further down in the spreadsheet. Free trial signups attributed to the blog: about 10 a month. That is a conversion rate of 0.05 percent. Their paid ads, by comparison, converted at 2.1 percent. The blog was producing traffic forty times worse at turning visitors into product users, and nobody had noticed for over a year because everyone was staring at the traffic chart.
Six months later, the same blog was producing 96 trials a month. Not from more traffic. Traffic actually dipped slightly. Not from new content either. We published nothing new for the entire engagement. What changed was the architecture around the traffic, and that is what this post walks through in detail, including the parts that failed.
The Diagnosis: A Blog Built for Readers Who Will Never Buy
The first thing I did was pull every blog URL from Google Search Console and classify its target query by intent. Not by topic. By intent. What does the person typing this into Google actually want to happen next? Topic tells you what a page is about. Intent tells you whether the reader can ever become a customer. The result explained everything.
Intent classification of ~20,000 monthly organic sessions, mapped against trial signups in GA4 over 90 days.
Read that last row again. Six percent of the traffic, roughly 1,200 sessions a month, was producing seventy nine percent of the trials. The content team had spent three years scaling the 83 percent that produced almost nothing, because informational keywords have big search volumes and big search volumes make impressive content calendars.
Nobody had done this deliberately. That is worth saying clearly, because the point of this post is not to blame a content team. They were hitting every target they had been given. The targets were just measuring the wrong thing. When your KPI is sessions, you write for volume. When your KPI is trials, you write for intent. Same team, same skills, completely different output.
“Traffic is not an asset. Traffic with intent is an asset. The rest is a hosting bill.”
Ram Kr. Shukla, SEO and Content Strategy
How to Run This Intent Audit on Your Own Blog
Before I get to the fix, here is the exact audit process, because you can run it yourself in an afternoon with tools you already have.
1
Export your queries from Search Console
Performance report, last 90 days, export the top 500 queries with their landing pages. You want queries, not just pages, because one page often ranks for several intents at once and the query is where the truth lives.
2
Tag every query with one of four intents
Informational (learning something), navigational (finding a specific thing), commercial (comparing options), transactional (ready to act). Be strict. “How to automate approvals” is informational even though it mentions your category. “Best approval automation software” is commercial. The words best, vs, alternative, pricing, and review are your commercial markers.
3
Join it against conversions in GA4
Landing page report, filtered to organic, with your trial or demo event as the conversion. Match each landing page to its dominant intent tag from step two. Now you have the table I showed above: intent share of traffic versus intent share of conversions.
4
Look for the gap, then look for what’s missing
If commercial intent converts ten times better than informational (it almost always does), the next question is: how many commercial-intent pages do we actually have, and how good are they? In this client’s case the answer was two thin comparison posts ranking on page two. That gap is the entire opportunity.
The Fix, Part One: Build the Pages That Were Missing
The commercial keywords converting at 79 percent had one thing in common: the company barely had pages for them. So instead of new blog content, we spent the first eight weeks building twelve decision-stage pages.
1
Five honest comparison pages
Head-to-head pages against the five competitors prospects were already comparing them with. Honest ones, including a section on when the competitor is the better choice. That section alone got quoted in sales calls. Buyers trust a vendor who can name their own weaknesses, and Google trusts pages that match what comparison searchers actually want.
2
Four “alternative to” pages
People searching “alternative to [market leader]” are the highest-intent visitors that exist. They already use a product in this category, they already pay for it, and they are actively unhappy. These four pages became the highest-converting URLs on the entire site within three months, at over 8 percent visit-to-trial.
3
Three use-case pages tied to job titles
Not features. Use cases. “Workflow automation for operations managers” reads very differently from a feature grid, and it ranks for the searches real buyers make from inside their job. Each page walked through one role’s actual week with the product, with screenshots, and ended in a role-specific trial CTA.
A note on why comparison pages work when they are honest, because this is where most SaaS teams flinch. The fear is always the same: won’t naming competitors send traffic to them? No. Your prospect already knows the competitor exists. That is why they typed the comparison into Google. The only question is whether they read the comparison on your site, framed by you, or on a review aggregator that charges your competitor for placement. There is no third option where they don’t compare.
The Fix, Part Two: Make the Existing 20,000 Visits Do Some Work
We did not abandon the informational content. That would waste three years of accumulated authority. But we stopped treating a blog reader and a product buyer as the same person at the same moment, because they are not.
Every post in the top 50 by traffic got three surgical changes. First, the generic “start your free trial” banner in the sidebar was removed. Nobody reading “what is process mapping” is ready for a trial, and the banner had a click rate of 0.1 percent to prove it. Second, each post got one contextual next step matched to where that reader actually is: usually a template, a checklist, or a deeper guide, exchanged for an email address. Third, each post got internal links rewritten to point at the new decision-stage pages with descriptive anchors, which moved authority to the pages that convert and gave curious readers a path to the product when they were ready.
What We Tested First, and What Failed
I want to include this section because case studies that only show the wins teach you nothing. Three things we tried did not work, and each failure shaped the final playbook.
Three experiments that flopped:
Exit-intent popups on informational posts. A 6 percent email capture rate on paper, but the unsubscribe rate from those subscribers was triple the average and almost none started trials. Interruption is not intent. We removed them in week five.
A “product tour” video embedded mid-article. Watch rate under 2 percent. Readers in learning mode skipped straight past it. The same video on the use-case pages performed eight times better, because the audience there was actually evaluating.
Aggressive trial CTAs at the end of every post. We A/B tested trial CTA versus content-upgrade CTA on twenty posts. The content upgrade won on eventual trials by a wide margin, because the email sequence had time to build a case. Asking for the trial too early just wasted the click.
Inside the Email Sequence That Did the Quiet Work
The email list grew by about 800 subscribers a month from those top 50 posts alone. A simple five-email sequence then did what the blog could never do: it followed up. Around 4 percent of subscribers started a trial within 60 days. Here is the sequence, because it is deliberately unclever:
Email
What it does
Day 0
Delivers the template or checklist they asked for. Nothing else. No pitch. Deliverability and trust, that’s the whole job.
Day 2
A short story about one operations team’s before-and-after with the exact problem the template addresses. Product mentioned once, in passing.
Day 5
The most common mistake people make with this workflow, and how to avoid it manually. Genuinely useful even if they never buy.
Day 9
The honest comparison: doing this manually versus with software, including when manual is fine. Links to the relevant use-case page.
Day 14
The direct ask: start a trial, with a role-specific onboarding promise. By now it converts because the previous four emails earned it.
That is the invisible half of the result, and most teams never build it because it does not show up in a rankings report. The blog captures attention. The sequence converts it. Neither works alone at this traffic level.
What Happened, Month by Month
Month 1 to 2
Audit and build
Intent classification, twelve decision-stage pages built, CTA surgery on the top 50 posts. Trials still flat at 10 to 14 a month. This is the part where clients get nervous, and I tell them the same thing every time: nothing compounds in week three.
Month 3 to 4
Decision pages start ranking
Comparison and alternative pages reach page one for most target terms, helped by internal links from high-authority blog posts. Trials climb to around 45 a month. Email list passes 1,600 subscribers and the first nurture conversions arrive.
Month 5 to 6
The new normal
Organic trials stabilise around 96 a month: roughly 70 direct from decision-stage pages, 26 from the email nurture path. At the company’s 18 percent trial-to-paid rate, that is about 17 new paying customers a month from a channel that produced two.
And here is the detail I want you to sit with: total blog traffic went down. From 20,000 to about 18,700, partly because we consolidated some thin overlapping posts. If this team had still been judging SEO by sessions, the project would have looked like a failure while multiplying trials nearly ten times over. Choose your metrics carefully. They decide your strategy whether you notice or not.
The Benchmarks: What Good Actually Looks Like
Founders always ask me what numbers they should expect from content at this stage, so here are the working benchmarks I use for B2B SaaS blogs in the 10,000 to 50,000 monthly visit range. Treat them as directional, not gospel. Category, price point, and product complexity all move these.
Metric
Struggling
Healthy
Excellent
Overall organic visit-to-trial
Under 0.1%
0.3 to 0.5%
0.5%+
Decision-page visit-to-trial
Under 2%
4 to 6%
8%+
Email capture from informational posts
Under 1%
2 to 4%
5%+
Subscriber-to-trial within 60 days
Under 1%
3 to 5%
6%+
This client started in the first column on every row. Six months later they sat in the healthy band on all four, with the alternative pages in the excellent band. That is what a fixed architecture looks like: no single spectacular number, just every stage of the path working at once.
The Objections I Hear Every Time, Answered
“We don’t have the authority to rank for commercial keywords.” You probably have more than you think. Three years of informational content builds real domain authority; it is just pointed at the wrong targets. This client’s new comparison pages ranked within weeks precisely because the boring blog had spent years earning trust that nobody was spending. Your blog authority is a battery. Decision pages are what you plug into it.
“Won’t traffic drop if we stop publishing?” Slightly, sometimes, and it usually doesn’t matter. We published nothing for six months and traffic dipped 6 percent while trials went up nearly ten times. If a 6 percent session dip in exchange for ten times the pipeline sounds like a bad trade to you, the metric problem is happening in your own dashboard right now.
“Our product is too complex for a self-serve trial from a blog.” Fine, swap trial for demo, or for a pilot request. The architecture is identical: intent audit, decision pages, contextual capture, nurture path, direct ask. I have run the same play for products with six-month sales cycles. Only the final CTA changes.
“Can’t we just do this with paid retargeting instead of email?” You can add retargeting, and this client eventually did. But rented attention gets more expensive every quarter and disappears when you stop paying. The email list is the only audience asset you own outright. Build it first, rent later.
What I Would Do Differently Next Time
Two things, in honesty. First, I would build the email sequence in month one instead of month three. We captured hundreds of subscribers before the nurture path existed, and those early subscribers converted at half the rate of later ones because their welcome experience was a bare template delivery. Attention decays fast. Follow-up has to be ready before capture starts.
Second, I would involve the sales team earlier. When we finally showed them the comparison pages in month four, they immediately listed six objections prospects raise on calls that the pages didn’t address. We added those sections and conversion on the comparison pages improved measurably within a month. Your sales team has been running the world’s longest intent audit. Use it.
The Checklist If Your Blog Has the Same Disease
Classify every ranking URL by intent, not topic. If over 80 percent of traffic is informational, you have a media site, not a growth channel.
Check whether comparison, alternative, and use-case pages exist for your category. If not, build those before writing one more blog post.
Kill the generic trial CTA on informational posts. Offer the next step that reader actually wants, and capture the email.
Build the nurture sequence before you switch on email capture, not after.
Rewrite internal links so your highest-authority posts push toward your decision-stage pages.
Interview your sales team about the objections they hear, and answer every one of them on the decision pages.
Report trials and revenue from organic, monthly, to someone with authority. Sessions are a diagnostic, not a goal.
None of this is exotic. It took one intent audit, twelve pages, five emails, and the discipline to stop celebrating a number that did not matter. If your SaaS blog is pulling thousands of visits and a trickle of trials, the traffic was never the problem. The architecture around it was.
The intent architecture in this teardown is the foundation of my SaaS SEO service.
Getting traffic but no trials?
I’ll run the same intent audit on your content, show you your traffic-to-trial split by intent category, and map exactly which decision-stage pages you are missing. 30 minutes, and you keep the findings.
