Founders hold on months past the evidence because they cannot tell marketing lag from vendor failure. Eight signals from years of agency cleanups, and the one question that settles it in a meeting.
B2B buying happens mostly in private, months before any form fill. The four stage content map, the committee-stage piece almost nobody writes, and the operating rules that tie content to pipeline.
The gap between a 2 percent and an 8 percent landing page is rarely one dramatic change. It is anatomy: promise, proof, objection handling, and a form that matches the commitment. The full teardown order.
Week by week inside a real fractional CDO month: the numbers that set the agenda, the agency both rejected, the expansion killed after a two hour review, and the one page report that replaced twenty slides.
A B2B SaaS blog with 20,000 monthly visits was producing 10 trials a month. Six months later it produced 96, without a single new blog post. Here is the intent audit, the twelve pages we built, the experiments that failed, and the metric mistake that hid the problem for a year.
Client Results, Not Claims
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