Patients shortlist practices through AI assistants, and those searches never appear in your analytics. A free five-step audit you can run in an afternoon: ask patient-style prompts, record who is named, trace the sources, and fix what they need.
Patients now shortlist dental practices through AI assistants and AI Overviews, often without clicking a website. How practices get identified, trusted and recommended: entity consistency, the four schema types that matter, credentialed clinicians, reviews and quotable answers.
Amazon’s algorithm is officially A9, A10 is folklore the industry invented, and the real current story is an AI intent layer most guides have not caught up with. A marketplace-side deep dive into how ranking actually works, and which Google SEO instincts help or mislead.
Navigation built as JavaScript click handlers looks perfect to shoppers and does not exist to crawlers. Pages go undiscovered, internal authority never flows, and every internal linking plan is quietly void. How to detect it in ten minutes and fix it properly.
The bottom of the funnel is a fixed pool everyone bids for. The top is where the pool is created. The three working TOFU models for e-commerce, the mistakes that waste most budgets, and how to bridge discovery into revenue.
Crawl depth counts the clicks from your homepage to a page, and past depth three, crawl frequency and internal authority fall away sharply. How to measure it, what causes it, and how to flatten a site without destroying the hierarchy that makes it work.
Why a redesign kills rankings, the recovery plan in order (redirects first, always), and the checklist that makes the next redesign safe.
The honest SEO timeline: weeks for fixes, months for traffic, quarters for competitive terms, and the monthly milestones that separate real work from stalling.
Agencies sell capacity, freelancers sell hands, consultants sell judgment. The trade-offs nobody in a sales call admits, and how to pick in three questions.
Ads answer today, SEO answers next year. The honest five-row comparison and the ads-then-SEO sequence that fits most small brands.
Client Results, Not Claims
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