SEO Guides and Field Notes
Practical, no-fluff writing on SEO, e-commerce growth, and hiring help you can trust, from 20+ years in the field.
Crawl Depth: Why Pages Buried Four Clicks Deep Do Not Rank, and How to Flatten a Site
Crawl depth counts the clicks from your homepage to a page, and past depth three, crawl frequency and internal authority fall away sharply. How to measure it, what causes it, and how to flatten a site without destroying the hierarchy that makes it work.
We Redesigned Our Website and Lost Our Google Rankings: The Recovery Plan
Why a redesign kills rankings, the recovery plan in order (redirects first, always), and the checklist that makes the next redesign safe.
How Long Does SEO Take? The Honest Timeline Nobody Sells You
The honest SEO timeline: weeks for fixes, months for traffic, quarters for competitive terms, and the monthly milestones that separate real work from stalling.
SEO Agency vs Freelancer vs Consultant: Who Should a Small Brand Actually Hire
Agencies sell capacity, freelancers sell hands, consultants sell judgment. The trade-offs nobody in a sales call admits, and how to pick in three questions.
SEO vs Google Ads for a Small Brand: Where Should the First Money Go
Ads answer today, SEO answers next year. The honest five-row comparison and the ads-then-SEO sequence that fits most small brands.
How Much Does SEO Cost for a Small Business (and What Should Be Included)
What drives SEO pricing, the three models it is sold under, the checklist of what must be included, and the questions that expose a quote in minutes.
