SEO Guides and Field Notes
Practical, no-fluff writing on SEO, e-commerce growth, and hiring help you can trust, from 20+ years in the field.
Shopify Product Title Tag Truncated? How Liquid Builds It, and the Fix
Shopify SEO. Product Templates Shopify Product Title Tag Truncated? How Liquid Builds It, and the Fix 70 charsWhere one theme cut every
Influencer Collection Pages on Shopify: What to Build, Fix or Noindex
Shopify SEO. Creator and campaign pages Influencer Collection Pages on Shopify: What to Build, Fix or Noindex 44 pagesCreator collections on one
Shopify GA4 Audit: Prove the Funnel Works Before You Judge SEO
Shopify SEO. Measurement Shopify GA4 Audit: Prove the Funnel Works Before You Judge SEO 107 vs 1,587Cart adds against purchases, same four
Hinglish SEO: Turning Kya Hota Hai Rankings Into Clicks
Shopify SEO. India Hinglish SEO: Turning Kya Hota Hai Rankings Into Clicks 3,735Hinglish impressions in 28 days, one store6Clicks from all of
How to Crawl a Shopify Store Without 429 Errors (Screaming Frog Settings)
Shopify SEO. Crawling How to Crawl a Shopify Store Without 429 Errors 83 of 86HTML pages throttled at default speed11 secHow long
The Blog With Fourteen Million Impressions and Almost No Buyers
Fifteen million monthly impressions at a third of a percent click-through. The traffic was real, the audience was wrong, and fixing it meant deliberately losing most of it.
