SEO Guides and Field Notes
Practical, no-fluff writing on SEO, e-commerce growth, and hiring help you can trust, from 20+ years in the field.

Search Console API Missing Keywords: Why the Numbers Don’t Add Up
Measurement. Search Console API Search Console API Missing Keywords: Why the Numbers Don’t Add Up 22,589Impressions on a head term the top-rows

Looker Studio SEO Dashboard: Blending GSC and GA4 Without Overstating SEO
SEO Analytics. Looker Studio Looker Studio SEO Dashboard: Blending GSC and GA4 Without Overstating SEO 15xHow far one all channel scorecard overstated
GA4 Comparisons After a Tracking Change: Why the Arrows Lie, and When to Trust Them Again
GA4. Measurement GA4 Comparisons After a Tracking Change: Why the Arrows Lie, and When to Trust Them Again +803.5%Transactions arrow on one

GA4 Blog Conversions: Is Your Blog Actually Making Money?
Analytics. Measuring the blog GA4 Blog Conversions: Is Your Blog Actually Making Money? 4Transactions from blog landing sessions in 28 days48Add to

Bot Traffic in GA4: How to Find the Readers Who Are Real
GA4. Measurement Bot Traffic in GA4: How to Find the Readers Who Are Real 91%Of one store’s blog sessions that looked non-human1.7%Engaged

Shopify Variants vs Separate Products: Which One Ranks, and How to Switch
Shopify SEO. Catalogue architecture Shopify Variants vs Separate Products: Which One Ranks, and How to Switch Written by Ram Kr Shukla 33




