SEO Guides and Field Notes
Practical, no-fluff writing on SEO, e-commerce growth, and hiring help you can trust, from 20+ years in the field.
Insurance SEO: Why Comparison and Calculator Pages Outrank Product Pages
Most non-branded insurance demand is research demand. Why product pages lose to explainers, calculators and comparison pages, and how to build the research layer that feeds the quote funnel.
How to Check Whether AI Assistants Recommend Your Dental Practice
Patients shortlist practices through AI assistants, and those searches never appear in your analytics. A free five-step audit you can run in an afternoon: ask patient-style prompts, record who is named, trace the sources, and fix what they need.
AI SEO for Dentists: How Dental Practices Get Recommended by ChatGPT, Gemini and AI Overviews
Patients now shortlist dental practices through AI assistants and AI Overviews, often without clicking a website. How practices get identified, trusted and recommended: entity consistency, the four schema types that matter, credentialed clinicians, reviews and quotable answers.
How Amazon Search Actually Ranks Products: A9, the A10 Myth, and the AI Layer Nobody Explains
Amazon’s algorithm is officially A9, A10 is folklore the industry invented, and the real current story is an AI intent layer most guides have not caught up with. A marketplace-side deep dive into how ranking actually works, and which Google SEO instincts help or mislead.
Links Google Cannot Follow: When JavaScript Navigation Quietly Blocks Your Whole Site
Navigation built as JavaScript click handlers looks perfect to shoppers and does not exist to crawlers. Pages go undiscovered, internal authority never flows, and every internal linking plan is quietly void. How to detect it in ten minutes and fix it properly.
Top of Funnel E-commerce SEO: The Three Models, and How Discovery Content Becomes Revenue
The bottom of the funnel is a fixed pool everyone bids for. The top is where the pool is created. The three working TOFU models for e-commerce, the mistakes that waste most budgets, and how to bridge discovery into revenue.
