Product pages are the least optimised template in e-commerce, and the most scalable fix. The twelve elements in fix order, from title formulas and schema to variant canonicals and stock handling.
Internal links are votes you cast for your own pages, with anchors you control, at zero budget. The full system: authority routing, orphan rescue, anchor discipline, and the quarterly audit.
AI Overviews are assembled from pages Google already trusts, then filtered for extraction-friendliness. The four filters between ranking and citation, from months of tracked client queries.
Across 30 audited stores, commercial pages produced 79 percent of organic conversions while receiving under 20 percent of content budget. The data, the reasons, and the category-first reallocation playbook.
The exact 40 point checklist I run on every strategy call, covering technical, on-page, content, links, conversion, and AI readiness. Score yourself in 30 minutes and know precisely where your site stands.
150 recommendation prompts across three AI assistants and ten industries. The brands that get cited share four signals, and none of them are on your own website. Original research with the full playbook.
Seven brands, one identical problem: content that visitors see but Google’s first crawl cannot. Here is the five minute diagnostic, why the rendering queue quietly costs you weeks of indexing, and the fix decision table I use on every audit.
A fifteen minute Screaming Frog workflow converts your entire website into clean markdown that AI tools can actually read. Here is the full setup, the curation step everyone skips, and four practical ways to use the output.
After auditing 30 e-commerce SEO strategies over 14 months, only 3 sites stood clearly apart. Here are the six habits that separated the top 10% from everyone else, and the things that turned out not to matter at all.
A D2C lifestyle and wellness brand grew revenue 5x in 18 months by rebalancing paid-only acquisition toward SEO. Organic traffic rose 218 percent and organic went from 1.5 percent to 21 percent of total revenue. Full case study with the exact tactics.
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