Case Studies

What drives SEO pricing, the three models it is sold under, the checklist of what must be included, and the questions that expose a quote in minutes.

Traffic that does not sell is one of three leaks: wrong visitors, a broken path, or stranded landings. How to find yours in ten minutes and fix it.

The nine real reasons a website does not show up on Google, the thirty-second test that tells you which one is yours, and the plain-language fixes for each.

The politest self-sabotage in SEO: the blog post ranks, the category page that converts sits buried, and traffic never becomes revenue. The role-based fix: retarget the post, give the money page the buying query, and route authority downward.

One export and two filters give you a cannibalization map of the whole site. The method in Ahrefs, Semrush, or any crawler: flag every keyword where multiple URLs rank, filter to what matters, and fix by value.

Search Console shows cannibalization plainly once you know where to look. The exact click-by-click method: filter to a query, open the Pages tab, spot the URL flip, and build a fix list for free.

There is a layer of high-intent, near-zero-competition demand your competitors ignore because each piece looks too small: searches that pair your product with a specific entity’s known requirement. How to find the entities, build the pages, scale with geography, and avoid the thin-page trap.

An interactive tool is the rare asset that does three jobs at once: it ranks for tool-intent searches, converts and cuts returns, and earns backlinks as a linkable asset. How to choose, build, rank, and promote one, and why it is the highest-leverage page most stores never build.

Branded traffic is people who already know you; non-branded is new demand and the real growth. Why a big branded number can hide a stalling site, and how to grow the non-branded line, starting with the page-two terms you already rank for.

City-swap location pages become thin pages that cannibalise each other. How to rank every branch: unique local content per page, a distinct on-page identity, one Google Business Profile per location, and a cannibalisation check before you publish.