The newest root file proposal wants to describe your site to AI systems in clean markdown. The honest adoption status, the case for and against, and the five step implementation if you go ahead.
llms.txt Explained: Should Your Website Have One Yet? Read More »
The gap between a 2 percent and an 8 percent landing page is rarely one dramatic change. It is anatomy: promise, proof, objection handling, and a form that matches the commitment. The full teardown order.
Why Most Landing Pages Convert Under 2 Percent, and the Anatomy of Ones That Do Better Read More »
Product pages are the least optimised template in e-commerce, and the most scalable fix. The twelve elements in fix order, from title formulas and schema to variant canonicals and stock handling.
Product Page SEO for E-Commerce: The 12 Elements That Move Rankings and Sales Read More »
Internal links are votes you cast for your own pages, with anchors you control, at zero budget. The full system: authority routing, orphan rescue, anchor discipline, and the quarterly audit.
The Internal Linking System That Moves Rankings Without a Single New Backlink Read More »
AI Overviews are assembled from pages Google already trusts, then filtered for extraction-friendliness. The four filters between ranking and citation, from months of tracked client queries.
How Google AI Overviews Decide Which Sites to Feature: What the Data Shows Read More »
Week by week inside a real fractional CDO month: the numbers that set the agenda, the agency both rejected, the expansion killed after a two hour review, and the one page report that replaced twenty slides.
What a Fractional CDO Actually Does: A Month Inside the Role Read More »
Across 30 audited stores, commercial pages produced 79 percent of organic conversions while receiving under 20 percent of content budget. The data, the reasons, and the category-first reallocation playbook.
Blog Traffic vs Category Traffic: Where E-Commerce Brands Should Actually Invest Read More »
The exact 40 point checklist I run on every strategy call, covering technical, on-page, content, links, conversion, and AI readiness. Score yourself in 30 minutes and know precisely where your site stands.
The Free SEO Audit I Give Every Founder: My Exact 40 Point Checklist Read More »
150 recommendation prompts across three AI assistants and ten industries. The brands that get cited share four signals, and none of them are on your own website. Original research with the full playbook.
Seven brands, one identical problem: content that visitors see but Google’s first crawl cannot. Here is the five minute diagnostic, why the rendering queue quietly costs you weeks of indexing, and the fix decision table I use on every audit.
SEO and growth consultant for e-commerce and B2B brands. Start with a free strategy call.
Certified and Trusted
