RAM KR. SHUKLA
I help E-Commerce and B2B brands turn marketing spend into compounding revenue.
AI and Growth Marketing Consultant | Fractional CDO
CRO Service: GA4 Conversion Tracking
GA4 Conversion Tracking: The Measurement Layer Every Decision Depends On
Every optimisation decision inherits the quality of your tracking, and most GA4 setups I audit are quietly wrong: duplicate events, conversions that fire on page loads, revenue unattributed to channels, and nobody sure what to trust. Broken measurement is worse than none, because it produces confident wrong decisions.
I rebuild GA4 as a decision layer: clean events tied to business outcomes, channel attribution including the AI referral segment most setups miss entirely, and reports that answer the only question that matters: what is actually producing revenue.
How I Run It
What you get:
- Full tracking audit with severity-ranked defects
- Rebuilt event and conversion architecture
- Channel groups including AI referral segmentation
- Looker Studio decision dashboard
- Documentation and team handover so it stays clean
Do you work with GTM and server-side tagging? Yes: Tag Manager for most builds, server-side where volume, privacy, or blocker-loss justifies the infrastructure.
Can you reconcile GA4 with our ad platforms? Reconcile, no; nobody honestly can. Explain the gaps and give you one consistent source of truth for decisions, yes. That is the actual fix.
Part of my conversion rate optimisation services. Related: SEO services and e-commerce marketing.
Ready to Grow Your Company?
Thirty minutes, one on one. I'll review your current setup, identify the growth opportunities you're sitting on, and give you honest, actionable advice tailored to your business. No sales pitch, just a real conversation about what to fix first.
Schedule a CallYour 30 minutes, mapped:
You keep the findings either way. Whether we work together is a separate conversation.
