RAM KR. SHUKLA

I help E-Commerce and B2B brands turn marketing spend into compounding revenue.

AI and Growth Marketing Consultant  |  Fractional CDO

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CRO Service: Landing Page Optimisation

Landing Page Optimisation, Run by a Consultant Who Owns the Number

CRO
One system: traffic, page, and follow-up
Ranked
Every fix ordered by expected impact
Yours
Playbooks handed over, not rented
18+
Years behind the judgment calls

Your landing pages carry the whole weight of your traffic spend, and most convert a fraction of what they could. The gap is rarely one dramatic flaw. It is anatomy: a headline about you instead of the visitor, proof arriving after scepticism, a form demanding more than the moment justifies.

As a consultant I run this as diagnosis before redesign: heatmaps and session recordings to find where attention dies, source-by-source conversion analysis, then rebuilds tested against the baseline. A recent demo page rebuild went from 1.9 to 5.8 percent conversion with the same traffic, purely on anatomy.

How I Run It

1
Diagnose against the traffic source

A page fed cold prospecting clicks and one fed warm branded traffic need different fixes. Every diagnosis starts with who is arriving and what they were promised.

2
Rebuild the anatomy in order

Headline, single CTA, early proof, the objection paragraph, the minimum viable form, the closing restatement. Sequence matters more than any individual element.

3
Test where traffic allows, sequence where it does not

Proper A/B tests need volume most pages lack. Below the threshold, sequential testing with converging evidence beats statistically doomed splits.

4
Hand over the playbook

Every engagement ends with your team owning the anatomy checklist and the testing discipline, not renting it from me.

What you get:

  • Page-by-page conversion audit with heatmap and recording evidence
  • Prioritised rebuild list ranked by expected lift
  • Rebuilt copy and wireframe for priority pages
  • Testing plan matched to your actual traffic volume
  • Before and after measurement with revenue attribution

How many pages does an engagement cover? Priority-first: usually your top 5 to 10 pages by traffic and revenue potential. Fixing the pages that matter beats auditing everything.

Do you write the copy or just recommend? I write it. Landing page copy is conversion strategy in sentence form, and handing that to a generalist writer loses the plot.

Part of my conversion rate optimisation services. Related: SEO services and e-commerce marketing.

Free Strategy Call

Ready to Grow Your Company?

Thirty minutes, one on one. I'll review your current setup, identify the growth opportunities you're sitting on, and give you honest, actionable advice tailored to your business. No sales pitch, just a real conversation about what to fix first.

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Your 30 minutes, mapped:

1
Minutes 0 to 10
Review of your current SEO setup, traffic, and funnel
2
Minutes 10 to 22
The two or three growth opportunities with the highest impact
3
Minutes 22 to 30
A clear priority list of what to fix first, and how

You keep the findings either way. Whether we work together is a separate conversation.

RAM KR SHUKLA

Ram Kr Shukla is a digital marketing consultant with 18+ years of experience in SEO and growth marketing, helping E-Commerce and B2B brands in India and worldwide build predictable revenue through performance-driven search and acquisition strategies.

The work combines SEO, AI-driven optimisation, content, and paid acquisition. Founders and marketing teams partner with me for clarity, execution, and sustainable results. Start with a free strategy call.

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