RAM KR. SHUKLA
I help E-Commerce and B2B brands turn marketing spend into compounding revenue.
AI and Growth Marketing Consultant | Fractional CDO
CRO Service: A/B Testing Program
A/B Testing Programs: Experimentation With the Discipline of a System
Most A/B testing fails before it starts: tests on pages without traffic for significance, hypotheses that were guesses in costume, and no log of what was learned. Testing theatre, generating activity and noise.
I build testing as a program: hypotheses sourced from evidence (recordings, surveys, funnel data), prioritised by impact times confidence times ease, sized honestly against your traffic, and logged so learning compounds. Where volume does not support splits, sequential testing with converging evidence replaces them, honestly labelled as such.
How I Run It
What you get:
- Testing readiness assessment: traffic, tooling, tracking
- Prioritised hypothesis backlog with evidence trails
- Test specs: design, sizing, success criteria
- The learning ledger and quarterly insight review
- Team training so the program outlives the engagement
What tools do you use? Whatever fits your stack and budget: GA4 experiments pathways, VWO, Convert, or server-side setups. The discipline matters more than the tool.
We have low traffic. Can we test at all? Honest answer: classic splits, rarely. Sequential testing, user testing, and recording-driven fixes give low-traffic sites most of the value without the statistical theatre.
Part of my conversion rate optimisation services. Related: SEO services and e-commerce marketing.
Ready to Grow Your Company?
Thirty minutes, one on one. I'll review your current setup, identify the growth opportunities you're sitting on, and give you honest, actionable advice tailored to your business. No sales pitch, just a real conversation about what to fix first.
Schedule a CallYour 30 minutes, mapped:
You keep the findings either way. Whether we work together is a separate conversation.
