RAM KR. SHUKLA

I help E-Commerce and B2B brands turn marketing spend into compounding revenue.

AI and Growth Marketing Consultant  |  Fractional CDO

CRO Service: SEO and CRO Funnel Audit

The SEO and CRO Funnel Audit: One Map From Query to Revenue

CRO
One system: traffic, page, and follow-up
Ranked
Every fix ordered by expected impact
Yours
Playbooks handed over, not rented
18+
Years behind the judgment calls

Most brands know their traffic and their conversions but nothing about the corridor between them. The funnel audit maps the full path: which queries bring which visitors to which pages, and precisely where they leak out before becoming revenue.

This is my most-recommended starting engagement because it replaces opinion with a map. The SaaS client whose blog produced 10 trials from 20,000 visits found out from exactly this audit that 6 percent of pages produced 79 percent of conversions. Everything that followed was just acting on the map.

How I Run It

1
Intent-classify every ranking URL

Traffic split by what the visitor wanted, not what the page is about. This single view reshapes most content strategies on the spot.

2
Join search data to conversion data

GSC queries mapped against GA4 conversions per landing page. The corridor becomes visible: who converts, who bounces, who was never going to buy.

3
Walk the leaks with recordings

Numbers say where; recordings say why. Hesitation, hunting, and rage-clicks at specific steps turn data into fixable causes.

4
Deliver a ranked fix list, not a report

Every finding carries expected impact, effort, and owner. You leave with a quarter of prioritised work, not a hundred slides.

What you get:

  • Full intent classification of ranking URLs
  • Traffic-to-conversion map by intent tier and page type
  • Leak diagnosis with session recording evidence
  • Missing-page gap list: comparisons, alternatives, use cases
  • Ranked 90-day fix roadmap with expected impact per item

How long does the audit take? Two to three weeks depending on site size, including the readout call where we walk the map together.

What happens after? Some clients execute internally with my roadmap. Most keep me on to run the priority fixes. Either path is fine; the map is yours.

Part of my conversion rate optimisation services. Related: SEO services and e-commerce marketing.

Free Strategy Call

Ready to Grow Your Company?

Thirty minutes, one on one. I'll review your current setup, identify the growth opportunities you're sitting on, and give you honest, actionable advice tailored to your business. No sales pitch, just a real conversation about what to fix first.

Schedule a Call

Your 30 minutes, mapped:

1
Minutes 0 to 10
Review of your current SEO setup, traffic, and funnel
2
Minutes 10 to 22
The two or three growth opportunities with the highest impact
3
Minutes 22 to 30
A clear priority list of what to fix first, and how

You keep the findings either way. Whether we work together is a separate conversation.