Is ranking on the first page of Google and SEO all that important for SaaS and technology companies? Wouldn’t it be easier if I just pay for ads? What’s the value, is it worth the investment and will it help increase the revenue?
Those are the questions I’ve been always asked by marketing leaders, company executives, founders and investors all the time. Like it or not, the search engines and especially Google are now very important in so many aspects of our lives and when we are looking for products and services we always google it. The study from Google reveals that 89% of B2B researchers use the internet during the B2B research process and 71% of them start with a generic search on Google. Only the companies on the first page of Google will be able to drive those prospects to their websites and generate leads and sales. I recently listened to Liam Martin’s interview with Eric Siu on the Growth Everywhere podcast where he reveals some of the numbers that prove the study from Google and show that properly executed SEO can become your number one lead and revenue generation channel.
Here are some numbers that Liam Martin shared on the interview:
Time Doctor’s Revenue, Growth and Marketing Numbers
- Model: Self-serve SaaS company
- Revenue: high seven-figure Anual Recurring Revenue
- Serves clients in 32 countries
- Customer Acquisition: 20,000 trials/month, 7000 customers/month
- Main customer acquisition channel: Content Marketing and SEO
- Content and SEO spend: $50,000/month
- Time Doctor growth: 10% month-over-month
- SEO timeline: 6 – 18 months if you are an established brand and a few years if you are just starting
