“The basics of optimization may seem simple, but implementing it isn’t.”
Internet is stuffed with enormous informations & Google standing high ruling out the industry and with the passage of time it has undergone remarkable changes and taken a high leap on data representation; and simultaneously the patterns of search queries have also been evolved and all these resulted in huge shuffling of Google ranking, crawling and indexing criterias.
Being the most competitive industry, the practices & concepts of SEOs are always debatable, but on the basis of researches and practices some of the criteria are now widely known, but even though due to lack of awareness and to create huge invoice for clients some of the tactics are still being practiced.
And in the long run this leads to customer dissatisfaction, poor search engine results and some times results in website penalty.
Some of such practices are listed below-
SEO Myth#1. Lack of Meta descriptions results in ranking loss
Meta descriptions are only considered to show the snippet in Google SERPs. The optimization should be done to gain the CTR not the rankings. According to the study and snippet below the first result on Google generates upto 37% of CTR and this can be optimized to aid more value by appealing description tag. Meta descriptions were used a decade back to generate & examine the page relevancy with rest of the contents but with the search evolution this grounded-up with no ranking signals.
SEO Myth#2. Good Onpage is sufficient enough for Ranking
Some packages of some Digital Marketing firms rotates around the On-page optimization processes & some time they charge heavily for this. It only makes sense when you are a brand & have enormous pages & good domain age.
Google appealing title, meta-description, proper content placement with targeted keywords, best navigation & other onpage elements only makes sense when you have relevant links pointing to your webpages & have social buzz. There are more than 200 ranking factors and just relying on on-page factor is not an good idea.
SEO Myth#3. Keyword needs to be placed together for better ranking
I am sure you must have seen website who have good content regardless of keyword tweekings & repetitions.keyword proximity and prominence is something which helps Search engine to determine the web-page relevancy but hummingbird update has taken an extra leap towards aiding artificial intelligence to determine the theme of the webpage regardless of keyword counts
SEO Myth#4. Lack of h1 tag results in ranking loss
The note about h1 tags for any webpage is very common in the analysis reports of webmasters. I am sure you should also have seen SEO companies focusing on aiding lots of header placements (h1, h2, h3) on webpages; no doub these are good to aid the flow for users and to crate better engagement but this is not someting whose scarsity will degrade your ranking. HIgh quality content without any header can add values; so VALUE at this stage revolves around the quality of information.
SEO Myth#5. Index Page should have sufficient content targeting major keywords
This is the common mindset, that you should keep as much as possible content on your home page to boost the long-term search engine performance. But the moment you will check most of the brand & ranking websites you will be clear that appealing UI for homepage is much more important.
Homepage should help user to provide perfect navigation so that they should navigate according to their need .
SEO Myth#6. Lots of pages helps in ranking
Lots of discussion are ON at webmaster forums regarding the exact definition for thin pages. If you remove the pages without content, then you will realize that there is very small difference between the content & thin content.
Broadly good content describes all it’s important aspects at one url without any dedicated intention to create separate url to populate keywords to drive traffic.
The farmers update by Google made this very clear that content with ONLY objective to gain “traffic & ranking” will be scrapped by Google.
SEO Myth#7. Micro-sites helps in boosting ranking
Search Engines are now smart enough to identify the motive behind a website. Google is now the member of ICANN and easily understands the thoughts behind any new launch. Microsite for the sole purpose of boosting rank is not recommended these days. Few years back this practice was on peak & there were huge manipulation in the Search Engine ranking results but now the search engines have evolved and they have inbuilt algorithm defined to find & judge the objectives.
Along-with this it is also very tough to promote a new website from scratch & this involves cost, effort & time to take any fresh website to a satisfactory level.
SEO Myth#8. Design & Development is not my part I’ll work only for SEO
Good & creative design helps to generate trust factor and results in minimum bounce rates & these elements results in high level of customer satisfaction, and eventually results in better search engine performances.
Spending on UI interface is always a good idea for any new or established brands, better the design, more and frequent is the brand building.
Addition of responsive css & bootstraps designs are the future and likely to get advantages in-terms of ranking & engagement in 2014-2016.
SEO Myth#9. Guest postings will not work now
Google Web-Spam team inserted fork in guest blogging primarily to discourage spammers from link manipulations.
“we’ve been seeing more and more reports of ‘guest blogging’ that are really ‘paying for PageRank’ or worse, ‘we’ll insert some spammy links on your blog without you realizing it.’”
The guest post update was basically to-
1. Remove the link values from the posts with irrelevant blogs
2. Degrade website taking rich anchor text links from guest posts
3. Encouraging author ranks
Even though links are still the inseparable elements which adds values in website ranking, when done with the objective to provide the information to encourage/manipulate the links.
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