Ways to Optimize Your Images to Generate Traffic

Do you know that some of the websites generated thousands of monthly traffic because not of the keyword ranking but because of the image search appearance in Google Image Search. ds-lands.com is one of such website which have huge traffic because of it’s image appearance in Google search. The image shown below appears in Google from the keyword Switzerland and results in good volume of clicks.

Optimize images to generate traffic

But incorporating this can reduce the total load time of page and Matt Cutts from Google clearly states that the website with faster load time helps website to rank higher in Search Engines. So it’s time to find out the solution to maintain higher ranking in Search Engines along with adopting & acquiring the “image benefits” for traffic generation.

How to check if your Images are indexed?

In order to generate traffic and make the images rank higher in Google Image results you first need to make sure that your images are indexed by Google. This can be checked very easily by searching your domain name with the search operator “site:” followed by your domain name at Google Image search engine. (site:domainname.com at images.google.com)

Optimization Tips #1: Choosing reputed servers and opting for appropriate bandwidth or opting for CDN-
Make sure that due to high traffic or due to slow servers you are not loosing the speed of your website. This can be checked by numerous tool which are available on the internet and some of the best tools are Google Website Optimizers and Mozilla plugin YSlow. Most of the reputed website are using CDNs these days to deliver images and by using CDNs for your website as-well, you can control the load-time of your webpages, as in that case the images and media files are served from some different servers, thus implying no impact on your server. Some reputed CDNs which can be used are MaxCDN and Amazon.
And also Google has made this clear that web-page speed is the part of Google Algorithm and this can never be compromised.

Amazon reported that they have generated more $1.6 billion in sales every year by increasing the speed by just 1 second. The pictorial data mentioned below is compiled by OnlineGraduatePrograms.com and shows how abandoned rate is associated by Webpage speed.

page load statistics vs abandoned rate


Optimization Tips #2: Use Images Which can acquire Clicks-

Make sure that you are using the right images for your website which have sensible content, appropriate messages and graphics. Note that Images from the Google Image searches gradually moves down when they didn’t receive optimum clicks, thus image selection must be relevant to the content and text used in the images should match the image name and “alts” of the images. In short

1) File Name with image descriptions

2) Relevant texts in the images (Image texts are now recognized by search engines, you may love to check the excellent case study of search engine working phenomenon at Razvan post. )

3) Caption with the images- Captions have nothing to do directly with ranking and traffic but indirectly it helps to reduce the bounce rate and ultimately helps to improve page-views and average time on webpages.

4) Upload images with proper size- Don’t try to adjust the images on webpages by altering the dimensions as it may results in un-optimize load time of pages as compressing images at CMS editor only reduces the dimensions not the file sizes. Rather use Adobe to optimize the image at your PC or use Microsoft Image editor.


Optimization Tips #3: Standard Image Formats & Social Media Publishing-

More than 14 formats are known for the image extensions and all these formats are used widely on the basis of needs but it is not recommended to use the formats which makes the web-pages heavier. The moment you will search for images at Google, you will find that ranking images are basically in these formats- .jpg, .gif and .png. These formats comes with the appropriate picture resolutions and thus balances the quality and load time of the images and helps in making most appealing webpages.image extensions for webIf you have made a great post with great images then it’s time to share the images and posts on social networking websites like Google+, Facebook, Flickr, Photobucket, Instagram, Tweetpic etc. If you have Digg account and you love to post and explore stuffs over there then must use your images in .jpg format and make sure that your your images are in 160×120 or 160×160 pixels.

Optimization Tips #4: Appropriate Optimized Unique Images-

As explained in point#2 Search engine is not only capable of identifying the images and it’s text, but also it has an extraordinary capacity to identify the real source if images. You can try this by uploading any images on http://images.google.com/imghp?hl=en and search engine will let you know the other sources. Unlike web search queries Google filters the duplicate images and their sources. So must use images which are unique. For this you may choose affordable image stores like Fotolia.com-A loyalty Free Platform


Optimization Tips #5: Advance Schema Tagging

Appealing image at Google search brings tremendous amount of traffic and this can easily be attained by Microdata schema setting. After rolling out and to make sure whether this is working use Google Rich Snippets Testing Tools. Let me not explain this setting here as you can find lots of videos regarding this setting at Youtube.com


Optimization Tips #6: Use Image SiteMaps- 

It is always recommended to submit a image sitemap at Google Webmaster Tools, this submission not only helps search engine to deliver the right images but also help Google to index images which are called by Javascript and not reachable to spiders. You can create this sitemap in XML format by various free tools available on the Internet and by this you can get your 1000 images indexed for each page.

webmaster image sitemap

click to ENLARGE

The XML demo code is mentioned below and you just have to set the priority of the important images.

<?xml version=”1.0″ encoding=”UTF-8″?>
<urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9″

3 thoughts on “Ways to Optimize Your Images to Generate Traffic

  1. Chillcow

    Thanks for sharing RamkrShukla…Undergone split testing for one of my brass selling client and the moment we host landing page on cloud the conversion rate increased by 2.8%; reason being the load time was shifted from 10 to 7.

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