Google Update Series 2011-2013

A lot more has been written and discussed on different SEO forums and communities about the penguin updates and its effects.
The sudden loss in the traffic because of fall in ranking is a clear symptom of website beaten up by Penguin. Further more insights can be gathered from Webmaster tool as now you can also find your website impressions in SE from different search queries. These stats helps a lot for further higher level of optimization processes but that will be discussed later on some another post.

From the time immemorial Google algo has undergone lots of dramatic changes and some were so drastic and influencing that they changed the way of website development and internet marketing methodologies.
To accrue benefit to the deserving website Google rolled down a series of updates in last 24 months.

Page Layout, Panda & Penguin Update-

Page Layout- January 2012
Penguin Update- April 24, 2012
Panda- February 2011

website hit ny panda

Website Hit By Panda

Leaving behind the radical approach,lets cover all of them together. Panda appeared first on Feb 2011 and that aimed at down-ranking the websites that resulted in poor user experience.

Google Page Layout Improvements

The logic behind Page Layout algorithm was to improve the English queries only and it affected the website who intended to harvest the “earn only” concept either through Ads or through just-Affiliate mechanism. Usually the websites with the Ad-placements in the first fold were de-ranked.
More than a penalty, Google Page Layout Algorithm change was a typical improvement which affected less than 1% queries and the website affected by these changes were easily able to regain the ranking after basic layout change.

Penguin in Broad sense affected-

1. white Hat/ Black Hat
2. Link Footprints
3. Anchor Ratios
4. User Experience

panda hit website twice

website hit by panda twice

This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

Panda Update was aimed to target-

1. Website and individual web-pages which were not necessarily spam but were not of great quality.
2. Thin Content Webpages(keyword embedded, UN-necessary and low quality)
3. Site-wide influence (major pages with poor influence leads to complete website penalty)

If you are competing on a eCommerce vertical then you must analyze and monitor your goals and conversion ratios as they are the basic visual representations of how your website will be and how Google will impact your website overall performance.

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