ICANN New gTLDs & Search Evolution

The readable terms in website domain ramkrshukla.com is ramkrshukla which refers to a understabdable easier to remeber group of characters and is called domain name and the ip associated with this domain which is used to communicate address and progate data is referred as domain name system (DNS). For example when a browser or user sends a request for www.ramkrshukla.com the domain gets translate into set of numeric characters like 216.329.32.21 and following to the Internet Protocols the server communicates with the user machine.

Below are the most popular Generic Top Level Domains- gTLDs which are used widely across the internet and are known globally.

The evolution of Internet from the Arpanet Era to Mobile Internet has undergone various major changes and the introduction of new gTLDs will be a new revolution in conceptualizing and broadening the reach of Internet to masses.

• On June 20, 2011, ("ICANN") approved the launch of a new class of generic top level domains ("gTLD's") (i.e., the string of letters to the right of the dot in a domain name, such as .com, .net and .gov)

• Currently there are only 22 gTLD's in addition to about 250 country code top level domains, such as .eu (European Union), .ca (Canada) and .jp (Japan).

• Under the newly-adopted plan, any established public or private organization can apply for its own gTLD, which will allow an organization to control a gTLD for its trademarks (e.g., .kodak or .microsoft) or its goods or services (e.g., .camera or .hotels) or a topic of interest (e.g., .football) to name just a few examples.

 

Predicted Impact of gTLDs on future Online Market

1. New Vertical for Investments
2. More options to choice from
3.  Weapons for sophisticated competition
4.  Improved Brand Managements opportunities
5.  Appealing Online Marketing Strategies & Scopes
6.  More control on domains & desired protocols
7.  Significant off-line advertising and branding advantage
8.  Revenue generation from business listings and advertising
9.  Corporate branding & Marketing-New Vertical for Investments
10.  More options to choice from
11.  Weapons for sophisticated competition
12.  Improved Brand Managements opportunities
13.  Appealing Online Marketing Strategies & Scopes
14.  More control on domains & desired protocols

 

 SEO impact of new gTLDs

SEO Benefit 1: Keyword Density Privilege-
This is the most well understood technique that increase in keyword density in domain names have added advantage on Organic rankings. By eliminating useless words like .com, you can increase that density


SEO Benefit 2: Specific gTLDs for better reorganization-
Having specific gTLDs will directly differentiate the theme from other industry, for example so far .com was used for health, business, travel, ecommerce but after gTLDs addition Search Engine may put additional weight-age

SEO Benefit 2: Increased CTR-
Having specific required gTLDs may increase the CTR on the searches as this will directly help In increasing new specific URLs

Inference

•  Search Engine will always support a high quality website regardless of the specific constraints on the TLDs
• General TLDs like .com, .org etc are there on the market to cover all the commercial and organizational themes and they will rule the industry
• This is not advisable to start from the scratch (after redirection) when we already have good position in Search Engines