ICANN New gTLDs, SEO Benefit Ranking Impact

The readable terms in website domain “www.ramkrshukla.com is “ramkrshukla” which refers to a understandable, easier to remember group of characters and this is called domain name and the ip associated with this domain which is used to communicate address and progate data is referred as domain name system (DNS).

For example when a browser or user sends a request for www.ramkrshukla.com the domain gets translate into set of numeric characters like 216.329.32.21 and following to the Internet Protocols the server communicates with the user machine.

In the post below I have mentioned the most popular Generic Top Level Domains- gTLDs which are used widely across the internet and are known globally.
The evolution of Internet from the Arpanet Era to Mobile Internet has undergone tremendous changes and the introduction of new gTLDs will be a new revolution in conceptualizing and broadening the reach of Internet to masses. 

  • On June 20, 2011, (“ICANN”) approved the launch of a new class of generic top level domains (“gTLD’s”) (i.e., the string of letters to the right of the dot in a domain name, such as .com, .net and .gov)
  • Currently there are only 22 gTLD’s in addition to about 250 country code top level domains, such as .eu (European Union), .ca (Canada) and .jp (Japan).
  • Under the newly-adopted plan, any established public or private organization can apply for its own gTLD, which will allow an organization to control a gTLD for its trademarks (e.g., .kodak or .microsoft) or its goods or services (e.g., .camera or .hotels) or a topic of interest (e.g., .football) to name just a few examples.

gTLDs Impact on Online Marketing & future of Search Engines Algo

  1. New Vertical for Investments
  2. More options to choice from
  3.  Weapons for sophisticated competition
  4.  Improved Brand Managements opportunities
  5.  Appealing Online Marketing Strategies & Scopes
  6.  More control on domains & desired protocols
  7.  Significant off-line advertising and branding advantage
  8.  Revenue generation from business listings and advertising
  9.  Corporate branding & Marketing-New Vertical for Investments
  10.  More options to choice from
  11.  Weapons for sophisticated competition
  12.  Improved Brand Managements opportunities
  13.  Appealing Online Marketing Strategies & Scopes
  14.  More control on domains & desired protocols

 SEO impact of new gTLDs

SEO Benefit #1: Keyword Density Privilege-
This is the most well understood technique that increase in keyword density in domain names have added advantage on Organic rankings. By eliminating useless words like .com, you can increase that density

SEO Benefit #2: Specific gTLDs for better reorganization-
Having specific gTLDs will directly differentiate the business types from rest of the other industry, for example, for a business in health industry .health will add more values than .com, similarly you may choose other relevant gtlds for your business like travel, health, company, expert, reviews, rentals etc..

SEO Benefit #3: Increased CTR-
In search snippet if gtlds have the word which matches the search queries then definitely this will add values to your CTRs. Increase in CTR is now a signal which helps not only to generate traffic but also ranking.

Inference:

  •  Search Engine will always support a high quality website regardless of the specific constraints on the TLDs
  • General TLDs like .com, .org etc are very widely used in the industry and covers most of the commercial, general and business themes and they are likely to rule the industry atleast for a decade.
  • At this point of time this is not advisable to start from the scratch (after redirection) when you already have good position in Search Engines
  • Technical complexity is tough to manage when you lack the skills & your IT support is small.

4 thoughts on “ICANN New gTLDs, SEO Benefit Ranking Impact

  1. Online Consultant

    This can only be practiced by very big brands only, ICANN must look into the issue to lower down it's cost. The impact and benefits can only be utilized if the technology is made to run on shared computing basics.
    The technology is considerable only when it is within the pockets of small niche also. Nice post, best of luck

  2. Online Consultant

    This can only be practiced by very big brands like canon, hitachi…. only, ICANN must look into the issue to lower down it's cost. The impact and benefits can only be utilized if the technology is made to run on shared computing basics.
    The technology is considerable only when it is within the pockets of small niche also. Nice post, best of luck

Leave a Reply

Your email address will not be published. Required fields are marked *


seven × = thirty five