This data of Google Webmaster Tool will provide a complete insight about your website performance on Google.
Now you have to generate your visibility score, to properly identify where you actually stand. Simultaneously you should also compute the visibility score of your competitors also to properly analyze the level you stand.
On the basis of the keyword that holds the ranking in major search engine you will have to provide a numerical value to each of your keyword rankings.
Search Engine Positions below 30= 0 Points
Search Engine Positions at 20= 10 Points
Search Engine Positions at 10= 20 Points
Search Engine Positions at 1= 30 Points
Visibility score is the percentage of the sum of ranking values that Search Engine assigns to particular keyword ranks upon 30
i.e. for 3 search engines the points will be 3*30=90
Above I have explained the process of visibility score computation in Search Engine Along-with the Search Engine visibility you will have to also analyze the visibility score of Social Media Platforms. This is highly practiced when you are dealing with a Brand. I shall be covering this formula in my next posts.