Adwords advertisers are spending lots of bugs in campaign advertising but generating relatively lower conversions and CTRs. Don’t always choose easy network Ad distribution as this may drain your wealth. Managing the Adwords campaign across the content network channel is good practice but it needs lots of optimizations and basic Adwords fund spending capabilities. As a by-default option you are using Automatic content network but whether you are monitoring the campaign on daily or weekly basis is the core concept behind cost management.
Before you get ahead with the problem and solutions let’s have a brief overlook upon bidding options.
Google Adwords bidding options:
* Automatic Bidding
* Manual Bidding
Choosing the right bidding depends on the quantity and quality of metric your expect from Impressions, Clicks, Goals/Objectives/Conversions. Looking for overall conversion or lead rather than any brand concept go for Manual bidding.
To replicate the Core Advertising skills and to save the Advertisers time, Adwords system encouraged the option of Automatic bidding.
Automatic Bidding is the easiest bidding option that Google Adwords system offers, you simply have to judge the amount you are willing to spend daily on the campaign and the Adwords system will automatically set your cost per clicks cpc for your keywords and will determine the most possible clicks on the basis of your budget.
It is advised to choose Automatic bidding option when you are not supposed to spend sufficient time managing the campaigns and when you are not sound enough to tackle such paid marketing campaigns.
Google Adwords Manual Bidding provides advertiser with the option to set different bids for your different adgroups and for the individual keywords. If you have specific concern towards the lead and ROI you are suggested to use manual bidding options, you can choose your specific keywords that are resulting in the conversion and you can focus with your budget on those particular keywords or Adgroups for maximum return.
- Content Management System (CMS) & Search Engine
- Google Analytics Advance Asynchronous Data tracking