What is Web-Analytics?

What kind of metrics you are using to evaluate your business? Probably your answer will be visitors, traffic, bounce rates, landing pages, exit pages etc etc...
You are partially correct. Mindset of marketers in Web2.0 and Social Media dominating world is just to process the visitors for conversions and getting lead flow on and on.

As a marketer or advertiser you must have gone through the paradox of getting things done or not to. But when you unveil the secret you will judge that examining visitor loyalty and recency is the right criteria to gain the long term business, brand and trust, generalizing the trend through such criteria may feel as losing the lead or goal but you should pretend with surety that you are going to earn a lot in future.
Now what is recency and loyalty

• Loyalty refers to the frequent visitor engagement with your brand, raise in the new visitor will show that website has high visitor recruitment.
• Whereas recency refers to the frequency with which visitors return to your site can indicate their level of engagement with your brand and their readiness to buy. For example, new visitors are included in the "0" bar at the left of the histogram. Visitors who last visited the site more than one month ago are included in the 32+ bar.

Still confused? check it out on your Google Analytics login>visitor>visitor layalty....