Theme Viability-Adword Step 2 Success

I have gone through the Adwords Learning Centre tutorial for Selling Adwords and Steps to initiate with the Adwords Campaigns-

1. Identify your client and check for opportunity with Google.
2. Define marketing objectives, metrics, and budget.
3. Preparing proposal, including sample ads, keywords and daily budget and monthly budget options.
4. Client approval and sign-off.
5. Launch, monitor, & modify campaigns to meet objectives.
6. Report findings regularly to your client, and expand and refine their campaigns to increase their ROI

But what about calculating the Business or theme viability before running the campaign. Calculate your mind set again and refresh the thoughts and check for the competition and cost that Adwords will cost for each CPC.

1. Determine the Expected CPC that Adwords will charge, for this you can use-https://adwords.google.com/select/KeywordToolExternal and to check the CPC select "Estimated Avg CPC" in the drop down of Choose columns to display. Now you can determine the Average CPC that your product or keyword will cost.
2. Now search for all the other combination of relevant keywords and with the help of Google Adwords, WordTracker & Keyword Discovery tool and again check for the CPC for all the keywords.
3. Now make analysis of your product cost and the cost that Adwords Will take.
4. Remember no one can guarantee the exact conversion within the frame of particular amount of clicks.
5. Just pretend your conversion ratio is 10%(Quite Good Figure) and your Average CPC is $ 5 and your product costs $10; then your ROI will be -$ 400.
6. Nothing to worry, there are always some alternatives and you need to judge your hidden potentials and possible outcomes.
7. Rust to the Google Analytics and figure out the ways to engage the customers to your product.
8. Examine the website health, check for the rec-ency and loyalty of the customers.
9. Any question??? go for the comment--