Analytics UTM or Adword Auto-tagging

The URL generated by UTM variables are considered as independent separate URL by Google Analytics. I attempted to re-produce this tactics on a smaller scale for slightly lower level of keyword . The most recognizable factor in the meantime was to remove the Adword Auto-tagging when you are getting "not-set" data in your Google Analytics.

UTM the Urchin Traffic Monitor is a line of tag used to add extra information and to generate detail overview of the traffic you get and shown in Traffic Source.

Variable added with UTM tags :

http://www.yourdomain.com/page.html?utm_source=new-Domain &utm_medium=Mailer&utm_campaign=New-Product

Required UTM Values

• utm_source=XXX This is the source of the link Example: Search Engine, another domain, or name of email list
• utm_medium=XXX This is the method of delivery. EX: Postcard, Email, or Banner Ad
• utm_campaign=XXX This is a name that helps you keep track of your different campaign efforts Example: Rose Flower, Summer_Special

Optional UTM Variables-

• utm_term=XXX This is a used to identify paid keywords. Example: speakers, monitors, Racket
  
• utm_content=XXX This is for split testing or separating two ads that go to the same URL

Along with all this dimensions of Adword tracking through Google Analytics can be done with the set of additional variables-

1. Source
2. Medium
3. Term
4. Content
   
5. Campaign

If you need to generate your destination URL, you can use http://www.roirevolution.com/google-analytics/google-analytics-url-builder.htm

Have a happy tracking and drop me a mail if need explanation on any these variables.