Senior Google VP Amit Singhal introduced ‘Google Hummingbird update’. Rather than Algorithmic update, Hummingbird is more of data refreshing update which claimed to return more better results for “Search Queries”. However, the fact remains that few hold the idea as to what the same is actually or how the same can hold an effect on the ranking of all websites. The purpose behind developing such an algorithm was to find an answer to all those who prefer writing for blog posts/web pages for the purpose of keeping the search engines contented. Least focus is given to answer the...

Search Engine Optimization is a Zero sum game, If you rank better someone else will ranks worse. The moment you are optimizing the website and looking beyond the broader pictures of returns on investment, you are not only trying to stand yourself  better than others but also beating the competition which may have prevailed and ruled the SERPs from longer period of time. The task is not easy and areas to be worked on is not small. You will not have to work on what others did but also will have to consider the aspects which have never been done, here comes the strategies- the real ideas and...

There are no rules for online social activities. Social Media Marketing is a small part of Internet Marketing and relies on very simple rule- “The reputation build is directly proportional to the way you act” Brand/Non brand & small/big all the firms are utilizing the Internet reach and art of social media marketing. When brands comes on Twitter they have to maintain the basic etiquette towards the customers who are also on the same platform @Twitter. Below are the list of activities that you must not do as a social media representative- 1. Multiple Promotion- Don’t...

A lot more has been written and discussed on different SEO forums and communities about the penguin updates and its effects. The sudden loss in the traffic because of fall in ranking is a clear symptom of website beaten up by Penguin. Further more insights can be gathered from Webmaster tool as now you can also find your website impressions in SE from different search queries. These stats helps a lot for further higher level of optimization processes but that will be discussed later on some another post. From the time immemorial Google algo has undergone lots of dramatic changes and some were...

Launching of Google Analytics V5revealed some very important features for enterprise and general customers. 1. Google Analytics Premium will cost $150,000 to enterprise customers 2. Real Time functionality will be made available in V5 (This is made ailable for both general and enterprise customers) No doubt Google has made the new analytics very attractive and customizable aiming to add more and more standard as well as enterprise customers. Why should you use Google Analytics Premium-  If you have very large website that needs custom segmentation in broader range. This will help you in 50...

Best SEO Strategies for Online Businesses in 2013: 2011 was the year of Panda which diminished the concept of partial or complete replication of content. The content mushroomed in the internet just to take advantage in Search Engine where penalized and their performance went down in many perspectives. Evolving internet has raised the requirement of information’s and products on the web hence have provided opportunities to many B2B and B2C firms to root up their online presence. The cheap consultancy of many Internet Marketing firms has also made their business to gloom widely on...