“The basics of optimization may seem simple, but implementing it isn’t.” Internet is stuffed with enormous informations & Google standing high ruling out the industry and with the passage of time it has undergone remarkable changes and taken a  high leap on data representation; and simultaneously the patterns of search queries have also been evolved  and all these resulted in huge shuffling of Google ranking, crawling and indexing criterias. Being the most competitive industry, the practices & concepts of  SEOs are always debatable, but on the basis of researches...

Effective content marketing is not merely a theory. The more you dig, the more you explore, the more you test- the more you have the possibility to rule out your niche. Content marketing is something which can never be perfect and requires constant workout and changes. ​​Content Marketing Benefits Content Marketing is not just a medium to spread the information but when used effectively it brings to- 1. Populate and close the deals. 2. Helps in diversifying communication for brand promotion and recognition and structuring brand at the top of customers mind. 3. Generate traffic with...

Let me provide you a glimpse on Search Engine Market share for the period of August-2013 to June-2014. Google is the undisputed winner and holds the search engine share of 73.38%, followed by Baidu with 14.09% of total search engine market share. Comparing to the search engine market share of 2010-2011 Google has more or less retained it’s share and AOL has comparatively lost its share to .24%.   Google Baidu Yahoo Bing Aol Other Aug, 2013 73.72% 13.58% 6.38% 5.04% 0.30% 0.97% Sep, 2013 72.82% 14.20% 6.39% 5.36% 0.32% 0.91% Oct,...

Do you know that some of the websites generated thousands of monthly traffic because not of the keyword ranking but because of the image search appearance in Google Image Search. ds-lands.com is one of such website which have huge traffic because of it’s image appearance in Google search. The image shown below appears in Google from the keyword Switzerland and results in good volume of clicks. But incorporating this can reduce the total load time of page and Matt Cutts from Google clearly states that the website with faster load time helps website to rank higher in Search Engines. So...

I have met and worked with some of the renowned Real Estate developers and Property Dealing consultants and here I am trying to share my observations. The sectors of real estate development are very competitive and it’s very hard to survive and move along with the frequent property launches. Even if your budgets are huge for new launches it’s bit tough to develop Digital Marketing Strategies for  acquiring new customers and leads ; this is complicated not because of the properties and time frames but because of the huge competition between dealers where everyone tries to...

It’s disappointing for me and I know you will also not appreciate the downtime of a website you want to visit. Search Engines also works on these basic fundamentals and Search Engines discourages such activities which leads to unsatisfied customer and user behavior. Even if you have best hosting and IT support you cannot guarantee 100% website and server response time; and some time it’s not possible to accomplish certain action without making your website down and this may involve website revamp, server migration, DNS propagation etc. I have set up auto-forwarding at Google...