Internet Marketing Consultant, Online Marketing Consultant: Web Analytics Consultants

Ram Kr Shukla: Adwords & Analytics Professional, Microsoft AdExcellence Member: Search Engine Optimisation, SEO, Search Engine Trends, Google, Yahoo, MSN Ranking, Ranking algorithms, SEO Trends, Internet Marketing Consultant, Web Analytics Consultants. Email: ramkris.ss@gmail.com

Best Internet Marketing Strategies for Online Businesses in 2012

Best SEO Strategies for Online Businesses in 2012:

2011 was the year of Panda which diminished the concept of partial or complete replication of content. The content mushroomed in the internet just to take advantage in Search Engine where penalized and their performance went down in many perspectives. Evolving internet has raised the requirement of informations and products on the web hence have provided opportunities to many B2B and B2C firms to root up their online presence. The cheap consultancy of many Internet Marketing firms has also made their business to gloom widely on different online marketing channels.

  • The survey revealed (done between 500 B2B & B2C professional) that 57% of B2B companies got extreme benefit in their lead generation activities just by SEO
  •  55% of companies claimed to have good final conversion through Social Media  activities


The most influential are listed below on the hierarchy of their effectiveness.
1. Content Creation
2. Keywords & KeyPhrases researches
3. Title Tags
4. External Link Building
5. Meta Description tags & URL Structures
6. Social Media Optimizations & Digital Assets Optimizations
7. Blogging


Social Media has no doubt entered into the 2012 with revolutionary approach and going to reshape the online advertisement by the end of 2012. Success in online popularity elicits the need for link popularity activities. This is the practice that have evolved to much broader concept; starting from the traditional approach, its value is widely recognized but with the passage of time the practical approach to build on this asset have evolved. 


Basics definitions and terms are same but their practical approaches have changed. The days are gone when companies were hiring content writers/ freelancers and asking them to write 350-400 words of keyword rich articles.  The search engines have evolved to a extent where it determines the page theme on the basis of descriptions of entity followed by the videos and images that are narrating and supporting the actual content flow.

ICANN New gTLDs & Search Evolution

The readable terms in website domain ramkrshukla.com is ramkrshukla which refers to a understabdable easier to remeber group of characters and is called domain name and the ip associated with this domain which is used to communicate address and progate data is referred as domain name system (DNS). For example when a browser or user sends a request for www.ramkrshukla.com the domain gets translate into set of numeric characters like 216.329.32.21 and following to the Internet Protocols the server communicates with the user machine.


Below are the most popular Generic Top Level Domains- gTLDs which are used widely across the internet and are known globally.

The evolution of Internet from the Arpanet Era to Mobile Internet has undergone various major changes and the introduction of new gTLDs will be a new revolution in conceptualizing and broadening the reach of Internet to masses.
  • On June 20, 2011, ("ICANN") approved the launch of a new class of generic top level domains ("gTLD's") (i.e., the string of letters to the right of the dot in a domain name, such as .com, .net and .gov)

  • Currently there are only 22 gTLD's in addition to about 250 country code top level domains, such as .eu (European Union), .ca (Canada) and .jp (Japan).
  • Under the newly-adopted plan, any established public or private organization can apply for its own gTLD, which will allow an organization to control a gTLD for its trademarks (e.g., .kodak or .microsoft) or its goods or services (e.g., .camera or .hotels) or a topic of interest (e.g., .football) to name just a few examples.

 

Predicted Impact of gTLDs on future Online Market

  1. New Vertical for Investments
  2. More options to choice from
  3.  Weapons for sophisticated competition
  4.  Improved Brand Managements opportunities
  5.  Appealing Online Marketing Strategies & Scopes
  6.  More control on domains & desired protocols
  7.  Significant off-line advertising and branding advantage
  8.  Revenue generation from business listings and advertising
  9.  Corporate branding & Marketing-New Vertical for Investments
  10.  More options to choice from
  11.  Weapons for sophisticated competition
  12.  Improved Brand Managements opportunities
  13.  Appealing Online Marketing Strategies & Scopes
  14.  More control on domains & desired protocols

 

 SEO impact of new gTLDs


SEO Benefit 1: Keyword Density Privilege-
This is the most well understood technique that increase in keyword density in domain names have added advantage on Organic rankings. By eliminating useless words like .com, you can increase that density


SEO Benefit 2: Specific gTLDs for better reorganization-
Having specific gTLDs will directly differentiate the theme from other industry, for example so far .com was used for health, business, travel, ecommerce but after gTLDs addition Search Engine may put additional weight-age

SEO Benefit 2: Increased CTR-
Having specific required gTLDs may increase the CTR on the searches as this will directly help In increasing new specific URLs


Inference

  •  Search Engine will always support a high quality website regardless of the specific constraints on the TLDs
  • General TLDs like .com, .org etc are there on the market to cover all the commercial and organizational themes and they will rule the industry
  • This is not advisable to start from the scratch (after redirection) when we already have good position in Search Engines