Google Analytics Advance Asynchronous Data tracking

Google Analytics Team recently launched its Advance Asynchronous data tracking system embedded in asynchronous tracking tag. With the help of this system webmasters can track their new website with much faster speed.
You don't have to worry about about the complexity of the domain in terms of multiple domain tracking, Top Level Domain Tracking, or Single Domain Tracking. There you can find the interface to get your code according to your specifications.

This advanced version of code provides much more advanced and improved tracking facilities and reduces the load time of the website in any browser, hence making the website faster to load. This is the step to help webmaster to make the website compatible with coming caffeine update.
Google has also eliminated the issues of data discrepancy which was reflecting in the account due to partial page & code snippet load resulting in the much better data collection & data accuracy.

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Adword Biddding Options: Best Practices

Adwords advertisers are spending lots of bugs in campaign advertising but generating relatively lower conversions and CTRs. Don't always choose easy network Ad distribution as this may drain your wealth. Managing the Adwords campaign across the content network channel is good practice but it needs lots of optimizations and basic Adwords fund spending capabilities. As a by-default option you are using Automatic content network but whether you are monitoring the campaign on daily or weekly basis is the core concept behind cost management.
Before you get ahead with the problem and solutions let's have a brief overlook upon bidding options.

Google Adwords bidding options:

* Automatic Bidding
* Manual Bidding











Choosing the right bidding depends on the quantity and quality of metric your expect from Impressions, Clicks, Goals/Objectives/Conversions. Looking for overall conversion or lead rather than any brand concept go for Manual bidding.
To replicate the Core Advertising skills and to save the Advertisers time, Adwords system encouraged the option of Automatic bidding.

Automatic Bidding is the easiest bidding option that Google Adwords system offers, you simply have to judge the amount you are willing to spend daily on the campaign and the Adwords system will automatically set your cost per clicks cpc for your keywords and will determine the most possible clicks on the basis of your budget.
It is advised to choose Automatic bidding option when you are not supposed to spend sufficient time managing the campaigns and when you are not sound enough to tackle such paid marketing campaigns.

Google Adwords Manual Bidding provides advertiser with the option to set different bids for your different adgroups and for the individual keywords. If you have specific concern towards the lead and ROI you are suggested to use manual bidding options, you can choose your specific keywords that are resulting in the conversion and you can focus with your budget on those particular keywords or Adgroups for maximum return. Read more...

Content Management System (CMS) & Search Engine

Do you need a CMS for your website ?

• Do you update your content more than 1 time in a week?
• Planning to integrate social media stuff on your website?
• Do you have non-technical staff to handle your website?
• Frustrated by the lengthy codes?
• Website management getting tough?

If the answer is Yes, your decision to move for a CMS is right. But remember the way you choose for CMS, the way you search for your need.
CMS always conflicts with SEO and compromising with SEO factors results in the loss of business. So be clear to opt and decide for your path.
Keep in mind few basic factors to decide for any CMS-

1. Be sure to check whether your CMS makes website W3c Compliance.
2. Your CMS must have the facility to edit Title, Description, Keyword tags of all pages independently including article and blog pages
3. Your CMS must have the facility to create own filename
4. Check whether you can integrate Google Analytics or other Analytics tools.
5. Check whether your CMS generates an RSS feed
6. Check whether your CMS have the facility to create and modify headers i.e. h1, h2, h3 at any instant
7. Check whether your CMS automatically generates Google XML sitemap
8. It must Automatically generates User sitemaps
9. Customize URL's it should not be same as Webpage Titles
10. Should not create dynamic URL's and queries.

11. Must allow Alt & Title in Images
12. Should not create Javascript or should handle from external files
13. It should allow the use of CSS without restrictions on design or layout
14. Clarity on directory structure and their internal pages
15. Backups and Restore capabilities
16. Content Optimizations elements like bold, italics, hyperlinking from the content text
17. Controlled Content positioning
18. Eliminates fear of duplicate content (only 1 URL for each piece of content or unique product)
19. Allows you to structure your own navigation, site architecture and link anchor text
20. Allows you to reorganize site navigation at any time
21. Dynamically builds a site map, as well as an XML site map, that includes all content automatically
22. Separates keywords in the URL by hyphens and not underscores or ampersands
23. URL Mod-rewrite facility
24. URL redirection facility





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Website Analysis for Improved ROI

You cannot improve one thing by 1,000% but you can improve 1,000 little things by 1%.- Carlzon
You have a website with of traffic per month and your ROI is outstanding and meanwhile you noticed that 40% of the visitors are puking the website. Imagine the $$$ you get when the bounce rate is only 10 or 20%. The steps to overcome the bounce rate is already discussed. Here lets see how you will examine the traffic and check for the improvement of various landing pages. No doubt you are getting the visitors from different sources Adwords, paid marketing, Google, Yahoo Organic Searches, Email Marketing and other referrals but what is your outlook towards such traffic is important at the moment. You have thousands of fundamental strategies to engage your customer. Explore the Analytics tool for better grasp on.







Go to your Google Analytics> Content> Entrance Path and check for the top major pages from where users are landing to your web-pages through different sources i.e. Organic Search, Paid Search or EMail Marketing and find the pages from your visitors are puking off. Find out all the possible reasons that resulted in the bounce rate.
You can take the help of Google Webmaster Tool to judge whether your website is ranking from the undesired keywords and optimize the website by examining the various bounce rate factors.



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Bounce Rate-Most qualifying Metric

I am crushed with huge amount of data while navigating through my analytics account and i am sure you too have faced and confused with the right way to choose your data.Want to be a self starter or want to be put up in general theoretical vast concepts;it's your choice. On the internet each website is different and business vary from each other in terms of many remarkable aspects. But for any business KPI is the most understood term. If you will calculate them, realize them then you are fine. And bounce rate is the sexiest metric.

As it's name resembles it is the most important and easily understood data in the analytics. Visitor came and left is the bounce rate.








And what happened to the costs and marketing when visitor come and left the website. Advertisers spend on direct marketing, Adword, SEO and Affiliate but the visitor is no longer making any transaction and getting away from the entry page Or the conversion rate is only 1%. And if you are dealing with the E-commerce website your most of the conversion will move around 1-2%. This is what the most prevailing and challenging figure for most of the advertisers on the internet.Research probably says that website has the bounce rate of 40-60%. Your website bounce rate is great qualifying factor to arise questions. If you have website measure bounce rate for your entry pages, if you are running Adword or campaign then measure bounce rate for your landing pages. It is the quick qualifying metric to identify wrong on your pages, either you are targeting the wrong keyword or landing page has user distracting look and navigation.
Along with this you can also check from where visitor are dropping off from your conversion path through the funnel setting.

Why there is a bounce rate ?

I have made a good website and I have placed the fresh content but visitor are not getting in depth to the website and leaving the web-page immediately. You need to analyze the user trend first. You have to understand the users interest first. Let's discuss on the issues that results on maximum bounce rate-

• You are targeting the wrong keyword
• Visitors didn't find the level of content they are looking for
• Visitors are not able to navigate
• The distraction at the UI level
• Pages with critical errors
• Browser compatibility
• Your product pricing, specifications and services
• Lack of Title, Heading and Contents
• Out-bond Links
• Web-Page load time

Primary Steps to overcome Bounce Rate

Keep your eyes on the "Time on Site" and evaluate your webpage on the basis of average bounce rate. Some time testing so called multivariate testing is a useful mean to do so. Let's explore some of the basis to overcome this problem-

• Make sure to rank with the proper keyword.
• Choose your keywords wisely
• Create hierarchy on the content flow. Like- headers and sub-headers
• Make sure your volume of content is good enough to identify your website business, goal and requirement i.e. satisfaction judgment
  
• Create a section like "Relevant Topics", "Visitors also Read", "Users that liked this page also like" ans so on..
  
• Create breadcrumbs
• Keep the user friendly navigation, think from a end user perspective
• Make sure that your webpage should not have any error.
• Examine the load time for your webpage, try to keep this minimum.
• Avoid external links
  

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What is Web-Analytics?

What kind of metrics you are using to evaluate your business? Probably your answer will be visitors, traffic, bounce rates, landing pages, exit pages etc etc...
You are partially correct. Mindset of marketers in Web2.0 and Social Media dominating world is just to process the visitors for conversions and getting lead flow on and on.

As a marketer or advertiser you must have gone through the paradox of getting things done or not to. But when you unveil the secret you will judge that examining visitor loyalty and recency is the right criteria to gain the long term business, brand and trust, generalizing the trend through such criteria may feel as losing the lead or goal but you should pretend with surety that you are going to earn a lot in future.
Now what is recency and loyalty

• Loyalty refers to the frequent visitor engagement with your brand, raise in the new visitor will show that website has high visitor recruitment.
• Whereas recency refers to the frequency with which visitors return to your site can indicate their level of engagement with your brand and their readiness to buy. For example, new visitors are included in the "0" bar at the left of the histogram. Visitors who last visited the site more than one month ago are included in the 32+ bar.

Still confused? check it out on your Google Analytics login>visitor>visitor layalty....

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Theme Viability-Adword Step 2 Success

I have gone through the Adwords Learning Centre tutorial for Selling Adwords and Steps to initiate with the Adwords Campaigns-

1. Identify your client and check for opportunity with Google.
2. Define marketing objectives, metrics, and budget.
3. Preparing proposal, including sample ads, keywords and daily budget and monthly budget options.
4. Client approval and sign-off.
5. Launch, monitor, & modify campaigns to meet objectives.
6. Report findings regularly to your client, and expand and refine their campaigns to increase their ROI

But what about calculating the Business or theme viability before running the campaign. Calculate your mind set again and refresh the thoughts and check for the competition and cost that Adwords will cost for each CPC.

1. Determine the Expected CPC that Adwords will charge, for this you can use-https://adwords.google.com/select/KeywordToolExternal and to check the CPC select "Estimated Avg CPC" in the drop down of Choose columns to display. Now you can determine the Average CPC that your product or keyword will cost.
2. Now search for all the other combination of relevant keywords and with the help of Google Adwords, WordTracker & Keyword Discovery tool and again check for the CPC for all the keywords.
3. Now make analysis of your product cost and the cost that Adwords Will take.
4. Remember no one can guarantee the exact conversion within the frame of particular amount of clicks.
5. Just pretend your conversion ratio is 10%(Quite Good Figure) and your Average CPC is $ 5 and your product costs $10; then your ROI will be -$ 400.
6. Nothing to worry, there are always some alternatives and you need to judge your hidden potentials and possible outcomes.
7. Rust to the Google Analytics and figure out the ways to engage the customers to your product.
8. Examine the website health, check for the rec-ency and loyalty of the customers.
9. Any question??? go for the comment--
   

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Analytics UTM or Adword Auto-tagging

The URL generated by UTM variables are considered as independent separate URL by Google Analytics. I attempted to re-produce this tactics on a smaller scale for slightly lower level of keyword . The most recognizable factor in the meantime was to remove the Adword Auto-tagging when you are getting "not-set" data in your Google Analytics.

UTM the Urchin Traffic Monitor is a line of tag used to add extra information and to generate detail overview of the traffic you get and shown in Traffic Source.

Variable added with UTM tags :

http://www.yourdomain.com/page.html?utm_source=new-Domain &utm_medium=Mailer&utm_campaign=New-Product

Required UTM Values

• utm_source=XXX This is the source of the link Example: Search Engine, another domain, or name of email list
• utm_medium=XXX This is the method of delivery. EX: Postcard, Email, or Banner Ad
• utm_campaign=XXX This is a name that helps you keep track of your different campaign efforts Example: Rose Flower, Summer_Special

Optional UTM Variables-

• utm_term=XXX This is a used to identify paid keywords. Example: speakers, monitors, Racket
  
• utm_content=XXX This is for split testing or separating two ads that go to the same URL

Along with all this dimensions of Adword tracking through Google Analytics can be done with the set of additional variables-

1. Source
2. Medium
3. Term
4. Content
   
5. Campaign

If you need to generate your destination URL, you can use http://www.roirevolution.com/google-analytics/google-analytics-url-builder.htm

Have a happy tracking and drop me a mail if need explanation on any these variables.

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